Listen to this article
Each Ramadan season, telecom companies surprise us with their unique campaigns, captivating audiences with their messages of love, unity, and connection. From Vodafone’s emphasis on the power of kind words to Orange’s celebration of Egyptian unity and resilience, and from Etisalat’s focus on cherishing sweet moments with loved ones to Telecom Egypt’s poignant portrayal of remembering those dear to our hearts, each campaign stands out for its authenticity, creativity, and ability to strike a chord with viewers.
Each Ramadan season, many sectors launch their campaigns and surprise us with their creativity. The telecom sector is one of the market’s most important and competitive sectors. Let’s take a look at the famous campaigns from the telecom sector this Ramadan 2024.
Vodafone [#الكلمة_الحلوة]: Kind Words Make a Difference
In celebration of its 25 years in the Egyptian market, Vodafone Ramadan ad #الكلمة_الحلوة shows that one good word can make someone’s day. The ad shows love stories between a lot of people in the copy. The ad featured Amr Diab who sang the song of the ad. The ad presents the idea that words do matter and can have a strong positive impact on anyone. The song is cheerful and romantic which resonates with the ad’s idea.
Through heartfelt narratives and a soulful melody, the ad beautifully illustrates how a single kind word has the potential to brighten someone’s day and transform lives.
Beyond its marketing objectives, Vodafone’s Ramadan ad carries a deeper social message, encouraging viewers to reflect on their own interactions and the impact of their words on others. It prompts us to consider how often we express gratitude, offer support, or simply spread joy through our conversations.
Orange[#أصلنا_واحد_طبعنا_غالب]: Celebrating Unity and Community Spirit
For years, Orange has been synonymous with spreading joy and positivity through its vibrant Ramadan campaigns. This year is no exception as the telecommunications giant unveils its latest campaign, (Our Origin is One, Our Nature Prevails), which beautifully encapsulates the essence of Egyptian unity and resilience.
Orange is known for its cheerful and uplifting soul in its Ramadan campaigns. This year Orange made the campaign #أصلنا_واحد_طبعنا_غالب. The campaign highlights the Egyptian nature how all Egyptians share the same nature and how Egyptians at hard times have each other’s backs. The song of the campaign is very-cheerful and uplifting. Hussain Al Jassmi never fails to grab the audience’s attention and ears with his beautiful sound. The ad also featured the actor Ahmed Ezz and how he was enjoying his time in the Egyptian streets at the time of Ramadan. The actor was surrounded by his fans and was enjoying iftar with them.
What sets Orange’s campaign apart is its authenticity and genuine portrayal of Egyptian culture and traditions. Rather than relying on extravagant productions, the campaign focuses on capturing the everyday moments of kindness, generosity, and solidarity that define the Egyptian experience. Whether it’s sharing a meal with neighbors, lending a helping hand to those in need, or simply enjoying the company of loved ones, the campaign highlights the simple yet profound gestures that strengthen the bonds of community.
Orange’s Ramadan campaign serves as a testament to the enduring spirit of unity and resilience that defines the Egyptian people, reminding us all of the importance of standing together in solidarity, especially during the holy month of Ramadan.
Etisalat by e&[#الساعات_الحلوة_مابتخلصش]: Making Memories with Loved Ones
A new chemistry was introduced this Ramadan by Etisalat. Number 1 Mohamed Ramadan and the famous singer Angham were the main stars of this year’s Etisalat Ramadan campaign with their families. The campaign #الساعات_الحلوة_مابتخلصش shows that it is important to enjoy your time with your loved ones and to spend your time in things you like to do and enjoy. The song of the campaign makes you want to dance with it.
At the heart of Etisalat’s campaign is a celebration of life’s sweet moments – those precious instances of laughter, connection, and shared experiences that weave the fabric of our relationships and memories. Through a series of heartwarming vignettes, viewers are invited into the intimate worlds of Mohamed Ramadan and Angham, as they revel in the simple pleasures of family gatherings, leisurely strolls, and impromptu dance parties.
What sets Etisalat’s campaign apart is its emphasis on authenticity and relatability. Rather than presenting an idealized version of Ramadan, the campaign reflects the everyday experiences of families across the region, highlighting the universal joys of togetherness and shared moments of happiness.
After all, in the end, it’s the moments we share with loved ones that truly enrich our lives and make every second count.
Telecom Egypt [#دايما_على_بالي]: Cherishing Loved Ones Always
Telecom Egypt has once again captured our hearts with its enchanting Ramadan campaign, weaving together a tapestry of romance, cheerfulness, and poignant moments that remind us of the enduring power of love and connection.
Telecom Egypt surprised us with its romantic yet cheerful campaign this Ramadan. The campaign featured many actors Khaled El Nabawy, Hend Sabry, Ahmed Malek, Aya Samaha, Esaad Younis, Essam Amr, and Razane Jammal. The campaign highlights the idea of always remembering your loved ones. There are a variety of scenes in the campaign that highlight the idea of #دايما_على_بالي like the scene where the actress Hend Sabry looks at her son and remembers her husband the actor Khaled El Nabawy. The ad shows many forms of love like friendship, relationships, and brother-sister love.
What sets Telecom Egypt’s campaign apart is its ability to strike a delicate balance between romance and cheerfulness, capturing the essence of Ramadan while infusing it with a sense of joy and optimism. The campaign’s vibrant visuals and uplifting soundtrack further enhance its appeal, transporting viewers into a world where love reigns supreme and every moment is cherished.
Moreover, Telecom Egypt’s campaign serves as a celebration of diversity and inclusion, showcasing relationships of all kinds and highlighting the beauty of human connection in its many forms. Whether it’s the tender bond between a husband and wife, the playful camaraderie of friends, or the unbreakable ties of family, the campaign celebrates the rich tapestry of relationships that enrich our lives and shape our identities.
Every Ramadan season the competition is harder because every brand embraces its creativity. As long as the brand is creative and it diversifies its content it will be able to compete every season and have an impact on the audience.
In conclusion, as the holy month of Ramadan unfolds each year, it not only brings spiritual reflection but also a wave of creative and impactful advertising campaigns across various sectors. Among these, the telecom sector emerges as a hub of innovation and competition, vying for the attention and hearts of consumers during this significant time.
As the competition in the telecom sector continues to intensify, it is evident that creativity and diversity of content are key to making a lasting impact on audiences.
Ultimately, as long as brands continue to push the boundaries of creativity and deliver meaningful messages that touch the hearts of their audiences, they will continue to make a significant impact during the Ramadan season and beyond.
