Sony Mobile Communications announced its partnership with Publicist Inc., which will be responsible for the company’s communications consultancy in the country. Publicist Inc. is now working closely with Sony Mobile to promote the company’s portfolio, including the new Xperia XZ premium that has received international recognition.
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.
“We are delighted to have been chosen by Sony Mobile Communications as their PR partners in Egypt. The partnership will continue to drive delivery of creative and competitive results in the market, and the team is already working closely with Sony with modern and fresh strategies and campaigns”, stated Mai Abaza, CEO of Publicist Inc.
Speaking about the partnership, Younes Cherkaoui, Sony Mobile Country Manager – North & West Africa commented: “We appointed Publicist Inc. as our preferred PR partners in the country due to their passionate approach to communications, and strong capabilities of delivering unique and inspirational concepts. We trust that this partnership will help us create the optimum positioning for Sony Mobile communications in Egypt, to showcase our innovative work globally”.
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Publicist Inc. started its operations in Egypt in 2011, and expanded with international affiliations offering a host of services for communications consultancy with a large portfolio of clients in various services including FMCGs, healthcare giants, and global e-commerce platforms. The diverse industries that the company works in makes Publicist Inc. an exceptional PR agency in the country.