By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: Ousta, Egypt’s tap and ride app, lands a $1.25 million investment
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
think-marketing-article-ousta-egypts-tap-and-ride-app-lands-a-1-25-million-investment

Ousta, Egypt’s tap and ride app, lands a $1.25 million investment

Think Marketing
By Think Marketing Published September 9, 2016 Entrepreneurship
Share
1 Min Read
SHARE

Five months after its March 2016 launch, Ousta, Egypt’s first local ride sharing app, has received a bridge investment of $1.25 million as it looks to challenge established industry stalwarts, Uber and Careem.

Also Read: Wael El Fakharany: Goodbye Google .. Hello Careem!

Although the financing is a pittance compared to the combined might of Uber and Careem, who are both incredibly active in the Egyptian ride-sharing market, the company says it can rely on its syndicate of angels and venture capitalists from Egypt and the United Arab Emirates to support the company as it pursues a much larger round of financing.

Despite its lack of cash clout, Ousta has been expanding across Egypt. The company now operates in 11 main cities and has locked in 3000 cars in the five months since launching. The bridge investment will boost car numbers to over 10,000 vehicles on the road by the end of 2016 as well as allow the app to cover the entire Egyptian map within the same time frame.

- Advertisement -

This is one of the largest investment deals in a tech startup in Egypt. Earlier in 2016 Instabug, a startup that allows seamless bug reporting and in-app feedback for mobile apps, raised US$ 1.7 million from international investors.

Ousta is the brainchild of Nader El-Batrawi, already an entrepreneur and founder of another successful startup named Jobzella (hailed as the Middle East’s First Professional Network). El-Batrawi partnered with longtime friend and former Zone Manager of Nestlé North America, Omar Salah, to release the application on both Android and iOS platforms.

There is also Wuzzuf, the Egyptian recruiting portal that received the same amount in 2015 from a group of international investors.

Source: techcrunch




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.

Intelligencer

- Advertisement -

Latest >

How Zööba Turned Egyptian Street Food into a Global Design Language
3 Min Read
When Advertising Was Experienced and Not Consumed: The Lively Ads We Miss in Egypt
2 Min Read
Grassroots In Marketing: How Brands Can Plant Roots of Marketing Authenticity
3 Min Read
Selling the Feeling: How to Market an Experience, Not a Product
2 Min Read
Apple TV’s Rebrand: A Grand Human-Made Intro Fit for a Grand Brand
2 Min Read

Featured Stories >

The Authority Behind the Brands: Food-Xperts’ Strategic Edge in F&B
2 Min Read
Google Unveils AI Mode in Arabic: A Smarter, More Intuitive Way to Search
3 Min Read
Behind the Scenes, Ahead in Engagement: The Rise of Egypt’s Employee-Generated Content
3 Min Read
Marketing Spotlight: Tul8te’s Rise to Fame And Masked Mystery
3 Min Read
Why Tamer Hosny’s Seven Is More Than Just a Brand Launch
3 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?