Digital marketing

OLX appoints Momtaz Moussa as General Manager of Egypt

OLX Egypt, the leading classified ads platform in the country, announced the appointment of Mr. Momtaz Mousa as the new General Manager for OLX Egypt. Egypt is one of the biggest markets for OLX Arabia in the Middle East and North Africa region and the announcement of Mr. Momtaz Moussa joining the team will enable OLX Egypt to serve its Egyptians users with a local leadership with an international vision – hence it is an essential step for OLX’s 2016 plans.

Since the beginning of this year OLX Egypt has a growing number of users, so far we have over 2.9 million monthly active users there and on average, a listing is placed by a user in Egypt almost every 30 seconds. In April 2016, OLX Arabia app is ranked as the #1 shopping app in the App Store and Google Play in Egypt. As for the general app ranking for all categories OLX Arabia is in the top 10 in Egypt for App Store and Google Play.

Mr. Momtaz Moussa’s appointment will enable OLX Egypt to increase its footprint in the country, acquire more users and promote a better use of individuals’ secondhand items throughout the different OLX Egypt selling platforms (OLX Arabia mobile app, website and mobile site). In addition to that, Mr. Moussa brings a vast experience to the Egyptian classifieds industry, with a proven track record in improving the quality of services and introducing innovative online solutions in Egypt and internationally.

Mousa commented on his new role: “A lot of the success already achieved by OLX in Egypt is owed to the adaptation to local market needs as well as the effective utilization of OLX global best practices. We aim to continue this success by further promoting consumer-to-consumer trade within Egypt”

Since its launch in 2011 as dubizzle and rebranding to OLX in July 2015, the classified ads platform has been redefining the secondhand economy and the culture of ownership in Egypt ever since. OLX Arabia provides an opportunity to the Egyptians to have the freedom and empowerment to utilize the secondhand economy within their community.

Moussa brings more than 10 years of experience in marketing, business strategy and general management with Booz&Co, Vodafone, and private ventures and has successful contribution in many startups, has been recognized internationally. Moussa holds an MBA from INSEAD Business School and BSC in Computer Science from the American University in Cairo.

“OLX Egypt mission is to help shape and promote a trusted trading community – by developing an easy-to-use and trustworthy platform that enables buyers or sellers to close successful deals. We will remain focused on creating the most user friendly experience for our users to safely and easily buy and sell” concluded Moussa.


OLX Egypt is part of the global network and connected to the other OLX countries around the globe in terms of best practice and shared resources – enabling it to deliver the best user experience while keeping the local direction. A great combination of global vs local that will definitely benefit the Egyptian users.

In his new role, Moussa will be supported by OLX Egypt team to continue providing innovative services to all Egyptian society.

Download the OLX Arabia app which is available for both iOS and Android or logon to the OLX website and start selling your unused or secondhand items in Egypt. It is free and with no commission and helps society members to get extra cash by selling items they no longer use them.

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