Digital marketing

Oilibya spreading awareness and effective solution by the Little Chorti App

Automobile-related deaths rank as the 11th most common cause of death and 90% of the world’s fatalities on the roads occur in developing countries, even though these countries have approximately half of the world’s vehicles.

Approximately 1.25 million people die each year as a result of road traffic crashes, with young people in the age groups from 5 to 24 years old possessing the highest risks.

Horrifying numbers and if nothing is done to change and limit the causes of traffic accidents it will get even more terrorizing, it is predicted to rise to become the 7th leading cause of death by 2030, according to the Wold Health Organization (WHO).

Exceeding the average authorized speed is number one cause of traffic accidents.

If that is not provoking enough, check out Tunisia stats:

In 2014, according to Tunisian Association of Road Prevention (ATPR), Imed Touil, declared that Tunisia ranks as the first country in the world in terms of car crashes, recording the highest number of victims due to these tragic events, furthermore, due to lack of preventive actions, in 2016 The number of deaths has increased (+39 people), in 2016, compared to 2015.

That was the tipping point! Provoked by the fact that every year more than 1,500 people die in Tunisia because of excessive speed, Oilibya the regional petroleum brand collaborated with Memac Ogilvy Label from Tunisia to come up with a solution.

Are awareness campaigns enough?

Is it enough to tell people these terrifying numbers to scare them into adhering to the speed limit? Or by creating an emotional tearjerker or shocking advert?

Like the Webby award-winning advert by AT&T, The Unseen #ItCanWait or another #itCanWait advert where they presented a real story of a distracted driver effect on a 21-year old girl and her family…

Its effect is not lasting though unlike an actual solution to help people. Providing the community a way to watch out and take extra care for the sake of the people they care about, now this is an effective approach on the right track.

It is a fact that drivers are more likely to be focused and being extra cautious when someone dear to them is in the car. But caution gets thrown out the window when alone.

Not anymore, Memac Ogilvy Label in Tunisia developed an application called Little policeman the guardian angel “Little Chorti”.

You’re never alone on the road with “Little Chorti”:

Your child or relative will be with you in the car even if not physically there. With the first ever made mobile application, the solution is in the children’s hand.

The mobile application enables children to remotely monitor their parent’s speed when they are on the road. The app links both, the child and the parent phones and notifies the child everytime his relative exceeds the authorized speed limitation. When the child receives the notification, he/she would be able to record a voice message that can be played immediately on his parent’s sounds system.

To penetrate your parent’s consciousness with your voice at the exact moment he/she is exceeding the safe speed limit will trigger them to slow down to get back home to you safe and sound. If not concerned about others’ lives on the road then their children jolting them have got to suffice.

Egypt traffic accidents heartbreaking statistics:

According to the Egyptian Central Agency for Public Mobilization and Statistics (CAPMAS), in 2015 traffic accidents led to the death and injury of around 25,500 persons.

Stay safe on the road if not for the sake of others’ lives, then do it for the people who care about you.

Think Marketing

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