Social Media

Is mocking “overrated” Social Media the next trend?

Social media has taken its toll on us, making us obsessed with creating our desired version of our lives in…

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Social media has taken its toll on us, making us obsessed with creating our desired version of our lives in photo or status form. In 2015, Smartphone manufacturer HTC found out that more than 75% of people admitted to making their lives look more interesting and exciting than it was.

So now, instead of seeing social media as an innovation in communications, many see it is a gateway to making others feel jealous to make themselves feel better.

This controversial theory, and fact for many, has garnered thousands of supporters on both sides of the coin. To establish the strength of how much social media has changed us, there are hundreds of videos that discuss it.

Yesterday, Sherine Arafa, a growing lady of Arab content, posted a video on how much some people prepare to produce great Insta/Facebook ready photos.



عيد تفكيرك | ReThinkWATCH IT IN & FULLSCREEN..ENJOY!:)اتفرج علي HD و كبر الصورة..MUSIC: CAIROKEE

Posted by ‎Sherine Arafa شرين عرفة‎ on Wednesday, August 23, 2017


The video shows off the multiple ways people fake and prepare their social media lives. From the morning selfie, to fake shopping bags full of pillows, to nights out with friends.

With the message of the video well-laid out, a majority of the video doesn’t even have any voice acting.

This isn’t the first time she has made a video discussing social media and parodying the act of faking till you make it.



“Overrated” Social Media Growing Trend

The video is another in a series of video content that is being made around the world.

Earlier this year, Ditch the Label, a leading international anti-bullying charity, also created a video depicting the need many young people have to make fake lives due to seeing the beautiful lives others have created.



Social media validation, to be socially accepted, has become such an important part in young people’s minds. This has caused skyrocketing rates of depression and anxiety in young adults, teens and young children.

It is important to maintain a balance as marketers between getting leads and helping people dig deeper into a hole they cannot get out of.

Always try to maintain some form of realness in your marketing, in the middle of all the flashy bright lights and happy models. This works with the fact that more and more millennials want to communicate with more authentic brands.

Be the dream, but don’t destroy others in the process.


What do you think about social media validation? Is it something you go through? Let us know in the comments below.

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Social Media

Facebook Marketplace opens in Egypt; how can you use the platform?

Facebook has just released its Marketplace feature for Egypt, opening a wide new door for Egyptian Garage sales and marketers….

Facebook has just released its Marketplace feature for Egypt, opening a wide new door for Egyptian Garage sales and marketers.

Earlier today, Facebook announced it is finally releasing its Marketplace tab for Egypt, making Egypt among one of the first countries in the MENA region able to buy and sell things throughout the platform.


Facebook’s Marketplace makes it easy to discover, buy and sell items within the Facebook community. Users will be able to search for specific items, or search for near by sales from within the social platform.

With a search option, popular items/sellers, and nearby sales categories, users will have an easy time finding what they need. They can then directly message the seller to discuss terms and delivery.

For sellers, it is as easy as 4 steps. Take a photo of your product, enter a name, description and price, confirm your location and category, and post!

Marketplace is a new tab, available now, on the side of the Facebook timeline with the other explore tabs. Currently, the tab is available but still offline. The tab will be available in Arabic as well.

Talking about the new option, Jonathan Labin, Managing Director, Middle East, North Africa and Pakistan at Facebook stated, “Over 550 million people globally use Facebook today to buy and sell items in local communities. Marketplace builds on this momentum to create a single destination for people to discover, buy and sell items…

With an existing community of 164 million active monthly users in the Arab world, Facebook already has an audience that spends a lot of time on the platform – adding a mobile commerce function can help cement Facebook as the go-to app for almost all of one’s Internet-related needs.”


Using the Platform

For marketers, Facebook’s own E-commerce platform is a new beast to tame in our aim to reach audiences.

Due to its position within an already extremely popular social platform, one that tries to enable advertisers a space to show themselves, Marketplace can be a very interesting and lucrative place for marketers.

Here are some things you should take note of.


Brand Awareness

One of the ways that the Marketplace can be used is for Brand Awareness.

Having a product listing on Marketplace can provide you with a potential wide range of audiences. Users can find you when looking through categories, this also allows for a more targeted approach since users are already looking for your product or service.

When Facebook released the platform back in 2017 in America, Adweek stated “Facebook added that the buying and selling experiences triggered by Marketplace have led to a growth of 77 percent in users who may not have otherwise connected.” So, it is possible that the same thing could happen here.

Brand Awareness is made easy with a direct focus on the product, date and time, and a local address.

The only setback is that currently sellers can only use their profiles in order to post a listing. International marketers have gotten around this with a simple addition of their brand’s name and website on the description of the item.


Building Trust

Although many will see it as a limitation, posting through a personal profile may help marketers build trust with consumers.

Trust makes the difference in a sale and a pass, which is why it is important to use opportunities, like this, in order to build them.

Through the seller’s profile, people have the opportunity to put a face to the seller. This helps them get to know you, and feel a certain sense of security that many don’t have when shopping online.

Most people who shop online will only buy from brands or people they know and trust, this is one of the reasons why Craigslist and eBay don’t do well anymore.


Product Market Research

At the very least, Marketplace can give marketers some insight on what people are looking for in your categories.

Using the popular filter, marketers can search for their categories and look at what people are looking for. This provides an insight on what exactly is being demanded the most at that moment, then it is up to you to get your audience’s attention.


Looking ahead

So, is it possible that Marketplace will crave a place for itself in the Egyptian E-commerce scene?

What do you think? Let us know in the comments.

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Social Media

10 Egyptian (Non-Fashionista) Influencers to watch in 2018

Debates and discussions are rife in the Egyptian social media community about the impact of social media influencers. Many Egyptian…

Debates and discussions are rife in the Egyptian social media community about the impact of social media influencers. Many Egyptian influencers are in fact trend followers and play around topics to promote an absolute openness in their lifestyles.

But who can provide real value through improving and enhancing people’s skills and quality of life, through influence on digital channels?

We’ve been following mega-influencers who can entertain and enhance your mind through shareable content. It may be the end of January, but it’s still a new year, and a new year means new opportunities for re-shaping mindsets.

What better way to improve your year by introducing a few new and interesting influencers into your newsfeed? We all sometimes need a mindless scroll through our social media, why not make it interesting or worth a laugh?

Here are 10, non-fashionista but still fashionable in their own right, influencers that you should follow for 2018.



Like every year, 2018 is probably going to be a tough one.

Positivity throughout the year is important, not only to survive, but to make it through the tough times and the happy experiences with a smile. So, follow these guys to have good vibes throughout.

Ashraf Helal

Popular Life Coash Ashraf Helal is here to provide you with some light, yet deep, advice.

Hossam Heikal

This guy’s big hair and smile will bring some light into your newsfeed.



Why not enjoy the year with a bigger head on your shoulders? Fill it with knowledge and know-how with these two geeky comedians.


Ahmed El-Ghandour, or Da7ee7, is an eccentric yet articulate young man who will use movements to get his point across. More importantly, his points and information are pretty interesting to listen to.



Get past the slightly hard to pronounce name, which gets made fun of almost every video, and you’ll find a wonderfully insightful and intriguing bundle of information and facts.



Improving Your Language Skills:

With the globalization effect, English is becoming more and more important in both the workplace and at home. Sadly, not everyone has the time to practice their English.

But these guys are here to help you out, with random bursts of English knowledge to keep you on track.

Omar A. Abdelrahim

This English instructor comes with highly prepared videos to help you with some of the deep intricacies and details of the English language.


Ehab Ramzi

Looking for a less serious English instructor?

Ehab Ramzi makes sure to keep a smile on both his and your face as he corrects your grammar.


For Laughs and Fun:

A smile a day keeps the doctor away. Not to mention all those extensive studies that smiling and laughing makes you healthier.

So, keep the health issues away with these funny pages.

Ahmed Rafat

A funny man with an ear to the ground, watch Ahmed go around finding out just how funny Egyptians can be.


Bakri Khaled Kabakibi

Bakri may be acting on TV, but his Facebook is still a popular gateway for fans of his funny videos.



We live in the only country that has the only surviving wonder of the Ancient World, and we’re full of other beautiful historic places and stories.

Passant Nur El-Din

Egypt’s most famous tour guide on social media, Nour el-Din’s aim is to encourage Egyptians to feel proud of their history and love their country by telling the hidden stories behind historical destinations.

Follow Passant as she walks us through some of the country’s historical and beautiful locations and histories.


Health and Medical Knowledge:

Lastly, health is going to be a big concern in 2018, as it has been for many years.

How well our bodies are tuned and taken care of play an important role in creating and producing top work.

Espitalia – الاسبتالية

Keeping your medical knowledge up to date can be difficult but Eman El-Emam (Script writing and content creation of Espitalia) can make it fun and simple..


Why list only “Non-Fashionista” influencers?

The proliferation of fashion-focused influencers has overrun our social media, with content that barely enhances our minds. These content creators are doing their best to bend the mold,and have connected with sizable communities. It is our responsibility to try and improve other lives through intriguing content, just like how fashionistas enhance our lives with their stunning aesthetics.

Finally, let us ask, can we all be influencers? Social Media platforms are making it easier to spread thoughts and share experiences, but should just anyone be called an influencer?

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Featured Stories, International, Recommended Stories, Social Media

Google reveals 2017’s top YouTube ads

It’s December, and that means end-of-year reviews are coming up! Keep up with us as we upload content on the…

It’s December, and that means end-of-year reviews are coming up! Keep up with us as we upload content on the year’s best and top things, just like with this article.

Starting off is YouTube’s biggest global ads, showing us that although 2017 was filled with a lot of heartbreak and hurtful events, admen and women around the world continued to try and lift our spirits.

This year’s global ads have been filled with a lot of heart, care and goofiness. Surprisingly, a surprise entry this year shattered the competition, coming out of the blue and into our hearts.


10 –  Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams

With over 17.6 million views, this video starts off the list and lifts the mood for the rest of the list.

The cleaning brand not only shows off its brand’s “assets,” and famous Mr.Clean, but also enjoys making light of the housewives’ dream of a man who cleans.


9 – Levi’s® “Circles” Commercial l Full

At 22.3 million views, this fun dance-filled video shows off the brand’s lifestyle and message to youth across the world.


8 – iPhone 7 — The Rock x Siri Dominate the Day — Apple

At over 25.2 million views, The Rock continues to be a media darling with his fun and easygoing personality.

Read more at The Rock and Siri go crazy; The Rock dominates the day with Siri


7 – adidas Originals | ORIGINAL is never finished

Right above iPhone’s 25mill is adidas’s 25.3 million viewed ad.

As adidas was one of the originals, original sneaker creators and sellers, the brand aims to remind people that Originals (and their original sneakers which are super popular right now) are still desirable.

The brand created a similar video later in the year with well-known celebrities.


6 – 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

You don’t need to save the Earth on your own, but you can always provide in the little ways.

With their 2017 ad for the Niro, Kia shows that you don’t need to be saving the world all the time, but you can always do your part with their new Eco Hybrid car.

This funny and goofy ad has been viewed over 25.9 million times.


5 – Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

In a year where America has seen a lot of heavy criticism due to issues with racism and etc., Budweiser, which is one of America’s most iconic Beer brands looked to put its hand in the ring.

The ad depicts the hardship that one of the company’s founders went through to come to America, showing that America is still the land of dreams for many immigrants, and that dreams can come true.

The ad comes at number 5 with 28.5 million views.


4 – MISS DIOR – The new Eau de Parfum

Dior has been in the industry for years and know just how to reach their audience.

With beautiful visuals and a popular celeb focus, this ad has reached over 44.5 million views.


3 – Ping Pong Trick Shots 3 | Dude Perfect (Oreo)

Oreo decided to go a bit different, using content creators and Trick Shot Aficionados Dude Perfect (with over 24 million subs), the brand was able to reach their audience with fun and engaging content.

At 94 million views, here is number 3.


2 – Clash Royale: The Last Second (Official Commercial)

2nd on our list comes mobile game application Clash Royale, which has been an advertising powerhouse for a while now.

The brand’s ad continues to gather fans and views even though it was released back in 2016, at 111 million views, here is number 2.


1 – Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService

Coming in at Google’s YouTube’s top ranking, comes a surprising and endearing video all the way from India.

Although American ads have dominated YouTube, the winner goes to Samsung India with their beautifully crafted video.

This heart-wrenching ad breaks out of 2017 with a whooping 150.3 million views.


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Social Media

How social media reacted to Egypt’s World Cup draw

Football fans around the world might have stopped what they were doing to watch the World Cup draw in the…

Football fans around the world might have stopped what they were doing to watch the World Cup draw in the Moscow’s Kremlin, but they certainly didn’t stop posting their reactions to social media as the World Cup draw started on.

The Pharaohs are back at the World Cup for the first time since 1990. They qualified with a game to spare, but in dramatic circumstances all the same, with Mohamed Salah sealing their place with a 94th-minute penalty winner against Congo.

Throwback ➤ Road to Russia 2018: The most prepared brands for the historical moment

Having netted a staggering 71 per cent of Egypt’s goals during Russia 2018 qualifying, and scored in every one of their third-round victories, the speedy, skilful Mohamed Salah is firmly established as Egypt’s key man.

Essam El Hadary will turn 45 in January and could become the oldest player to participate at a World Cup. The Egypt goalkeeper is one of only seven players to have appeared in six different preliminary competitions.


World Cup 2018 Draw: Who will Egypt face in Russia?

Russia were picked out first as the host nation and were given Saudi Arabia, Egypt and Uruguay. Egypt were handed a favourable draw for the 2018 World Cup in Russia after avoiding Argentina, Brazil and Germany.

And the opening game of the 2018 World Cup? It’s Russia vs Saudi Arabia which by current world rankings could be between the two worst teams at the tournament.

Group A (Russia – Saudi Arabia – Egypt – Uruguay) and Group H (Poland – Senegal – Colombia – Japan) are the two groups with teams from four different continents.


Social Media Reaction for Egypt’s Group:

Mohamed Salah Vs. Luis Suarez!

Mohamed ELNeny‏ Tweet to Luis Suarez

About Egypt Vs Saudia match:

Egypt to prepare for the tournament:

Egypt are hoping they can go further this time around, having demonstrated great defensive capabilities during their qualifying campaign although Argentinean boss Hector Cuper was heavily criticised for what many deem the team’s lack of entertaining football.

The five World Cup teams from Africa will get $500,000 each from the continental governing body to help prepare for the tournament.

The Confederation of African Football (CAF) says the money is ‘mainly to strengthen and improve the technical supervision of each team. The football federations of Egypt, Morocco, Nigeria, Senegal and Tunisia will also get $1.5 million from FIFA toward their preparations.


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