Brand ActivationEgypt

Meet first Egypt-made smartphone NILE X

Egypt’s Ministry of Communication and Information Technology has unveiled today the specifications of the first Egypt-made, Nile X, smartphone at Cairo ICT 2017.

Manufactured by the Ministry of Communication-affiliated SICO Technology, the smart phone was made with 400 million Egyptian pounds in investment in the company’s factory in Assiut.

Having five production lines spread over 4,520 square meters, the factory has a capacity of producing 1.8 million devices per year.

The telephone was presented by the Egyptian Minister of Communications, Engineer Yasser Al-Qadi, to President Abdul Fattah Al-Sisi, the first of four lines of production.

NILE X Specifications

The First Egyptian Made Cell Phone is an Octa Core CPU Dual Camera 4GB RAM, 64 GB storage, 5.7 HD display, Android 7.0 Nougat.

The new smartphone name is Nile X to be launched with 4G technology, fast charging feature USB Type-C, 13 mega pixel dual camera and fingerprint sensor.

Expected to be priced at an average starts from LE 2,000 up to LE4200, the foreign component in the device is provided in partnership with China.

NILE X Ambition and Future Plans

SICO Technology aims to capture 5 percent of the Egypt’s mobile market during the first year of production. In addition, SICO mobile phones are now considered to be the first local brand in the industry as the percentage of 58% local component.

Moreover, The company’s technical centers will exist in Cairo, Giza, Alexandria, Assiut, Sharkia and Luxor governorates.

Egypt’s Nile X smartphone, produced by SICO, will be available on the market on December 15, 2017.

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.