Pepsi & Chipsy have come together to re-ignite the spirit of Ramadan by bringing together the most famous Ramadan icons: Nelly, Fatouta, 3amo Fouad and Boogie & Tamtam. Let’s complete our gathering
As part of this strategy, Pepsi and Impact BBDO have booked entire commercial blocks to show this 3 minute film over the Ramadan month. In the film old iconic Ramadan TV personalities are brought back to remind people that Ramadan is for spending time with the family.
It stars Fouad el-Mohandes (with the lamp) who died in 2006 and Nelly (lady on the moon) who is now in her 60′s but should look like she did in her early 30′s. As a consequence Ghost VFX team had to make some very complex 3D face replacements and numerous other VFX fixes, all to a very aggressive deadline. Check out the commercial and Making of video below:
Ghost VFX has shared Egyptian Pepsi commercial and the VFX breakdown Video and is probably the most ambitious advertising campaign in the region this year.
Directed by: Rob Sanders
Ghost VFX Supervisor: Martin Gårdeler
Ghost Producer: Emil Holm