[dropcap style=”2″ color=”#f50a0a” text=”IN”]combining consumer reach and reputation system with the leading community platform. The combination brings together the 100 million consumers who engage across Lithium communities every month with the 500 million consumers touched by Klout to establish one of the biggest data footprints of consumer attitudes, preferences and activities.
Klout CEO Joe Fernandez, who co-founded the company in 2008, will become a general manager and senior vice president of Lithium’s Klout business, and the companies will combine customers, according to Mr. Tarkoff. These include American Airlines and McDonalds for Klout and Sephora and Best Buy for Lithium.
Mr. Fernandez said while it felt “weird” to sell his company to Lithium, it was also “a pretty easy decision,” adding that more than 200,000 businesses are registered and using Klout, but the company’s marketing team had been as little as one person and the sales team was four people.
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Klout has raised at least $40 million from Kleiner Perkins Caufield & Byers, Mayfield Fund and Institutional Venture Partners, while Lithium has raised about $150 million from investors including New Enterprise Associates.