Engagement StrategyMENA

Lannister, Stark or Targaryen? OSN gets you into the mood with new Messenger Bot

Game of Thrones has officially started and a new season of flying blood and tears has been released. The internationally loved Game of Thrones (GOT) has become a legend, with millions of people stuck to their TV or computer screens whenever a new episode comes out.

To help launch the popular show’s newest season, Orbit Showtime Network (OSN) introduced a new Facebook Messenger bot to help get viewers into the mood.


Immersion through Social Media

Fans of the now 7 year running show can catch a glimpse of Westeros in OSN’s innovative messenger bot.

Rather than simply answering questions you may have; the bot brings the user on a short yet satisfying story. It immerses people into the GOT world, and lets users have a bit of fun with it.

” Our objective was to not only offer a fun platform for seasoned Game of Thrones fans to play with, but rather offer a fun way for potential new fans to discover the series and that has changed the face of television forever.” Majd Abi Ali, Head of Social Media of OSN

The bot, which can be reached by simply opening a conversation with OSN’s Facebook page, offers a simple adventure but one that can raise a person’s spirits for the day.

The user gets to interact with some of the show’s main iconic characters; pledging their allegiance to the character’s house or mission, a few close calls and a bit of good dialogue.


Imitation or Inspiration?

OSN’s GOT game has a good bit of nice copywriting, but does it compare to the Game of Thrones Survival game?

The Game of Thrones Survival game is a famous bot, and jumps deeper into GOT territory. It serves up more options than OSN’s version, and enjoys even better copywriting. The bot has also been mentioned in Forbes as one of this year’s 20 Fun Facebook Messenger Bots To Play With Right Now.


Should Marketers even consider Messenger Bots?

As messenger bots aren’t being widely used in the MENA region, and because they’re simple and easy to use, now is a great time to start using them. Here are some pointers.


  • Reaching Existing customers
    Use Messenger bots to automatically reach already existing customers or people who like your page; send notifications, updates and even deals through your messenger bot.
  • Providing a new and personal experience
    Although not used often, marketers can use bots as an extension of their content marketing strategy.Use the bot to create relationships with your customers, provide help and value without using any man power.When users request for something, your bot can step with the relevant information and links. This is a great way to generate traffic whether back to your social media or to your website, as well as sales.
  • FAQ machine
    Don’t spend hours a day answering generic questions; a messenger bot can answer generic questions such as working hours, prices, contact details and others.
  • An easy sales funnel
    After ensuring your bot can answer FAQs, use it to sell your products.Making the shopping experience easier has been an important part of mobile marketing, and bots make it even simpler. Some chat bot builders enable online payments from places such as Paypal, making shopping super simple and easy to grasp.

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.