Brand ActivationNews & Trends

JUMIA announces the sales achievement of first hour of Black Friday equivalent to 5 days sales

Jumia, the leading e-commerce website in Egypt announced a sales increase by up to 5 times the normal daily sales in the first hour of Black Friday, breaking Black Friday record with 20,000 items ordered in the first hour. Jumia started “Black Friday” offering special deals and discounts of up to 75% across its large assortment of products, including electronic devices, home and living products, fashion, service deals, sport products and toys.

This year Jumia’s Black Friday disrupted the online e-commerce offers which provided great saving day for all customers. Jumia website traffic increased by 600% from last year’s Black Friday.  “We’re energized by the year over year success of Black Friday on Jumia. In the coming period Jumia’s main focus will be about fulfilling orders and customer satisfaction as our target is not only offering unique discounts, but also reaching the maximum level of customer satisfaction and trust,” commented Hesham Safwat, CEO, Jumia Egypt.

JUMIA’s Egypt Top Three Sold Categories:

  • Mobile phones
  • Electronics
  • Fashion items

Within 24 hours, JUMIA reached an all-time peak in sales, seeing an extraordinary tenfold increase in orders. Customers’ favorite deals, many of them sold out within a few hours, consisted of flatscreen TVs, laptops and health and beauty. Over 67% of the visitors accessed the site through a mobile device via Android or iOS.

“Jumia Black Friday surpassed all of our expectations,” said Amaury Celier, CEO of Jumia Egypt. “We experienced a massive increase in traffic on the website, and we would like to thank all our customers because this year’s success was fueled by their massive engagement,” added Amaury.

About Black Friday

The “Black Friday” originated from the U.S. and from the phenomenon that takes place after the day of thanksgiving when retailers see a pike in sales. The day became the biggest shopping day of the year with retailers offering discounts and special deals. Now, “Black Friday” is a global movement and Africans search for the best deals and discounts they would otherwise not get on a regular day.


JUMIA is Africa’s leading online shopping destination. Customers across the continent can choose from the widest assortment of high quality products and brands at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. Several months ago, JUMIA opened up its online marketplace platform allowing merchants and its brands to reach a wider audience.

JUMIA operates in Cameroon, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Uganda, UK, and Tanzania. For more information, please visit

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