Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and many more to come.
Those who led the way certainly had the guts to be comfortably lost. They knew they had experience and market know-how but they did not know the destination and were not afraid to fail either. That holds true to all strategic innovations.
This December Cairo hosts an Innovation TALK, first of its kind and in this format.Innovation TALK is half a day of mental triggers meant to inspire next big growth opportunities.
A call out to Investors & Manufacturers who want to make a difference to their growth model and sustain their brands agility to survive in an ever-competitive market and changing consumer habits.
As a first step, the TALK sets ground to what Innovation is not!
It is certainly not improvement and not short term. Next an understanding of consumer, shopper, and retail trends that are and will be shaping the markets. It also answers the question of how to localize global trends – choose what is a good fit to your market and brand .
This TALK is featuring Dahlia Zayed – a long time brand strategy and consumer insight practitioner ( follow her on LInkedIN for updates) who decided to end the year by sharing a download of insights from her TALKs and international forums attendance during 2017.
With the holidays just a foot away, some food for thought to refresh the innovation pipeline and gear 2018 onwards for growth.
Innovation TALK is an exclusive event for investors and businesses who seek growth across all sectors.
Some highlights from Innovation TALK agenda:
- Key drivers to winning innovations
- How to adapt your business model to innovation
- Consumer trends & Emerging new segments: Kidults & Gen M
- Retail trends: Amazon/ NIVO research on E-Grocery & Private label
- Wholefoods Research 2018- Ingredients under the spot light
- Think Google Beverages 2017
- 2017 innovative launches: Food Matters Expo London
- Coca Cola Investors ’day Atlanta
It will be held Dec 21st , 2017 9AM to 2PM at Intercontinental City stars Hotel – Cairo organized by FWD Consultancy.
To book your place CLICK HERE