Hyundai Motor Company has launched its new campaign called ‘a message to space’ to connect with the most distant members of a family.
The campaign revolves around a 13-year-old girl from Texas whose father is an astronaut and often away on space missions for many months at a time. Hyundai Motor conceived a way for her to stay in touch with her father while he is gone by writing a personal message in giant lettering, big enough to be read from space.
Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central Park. Capturing the message from his daughter, Stephanie, from the International Space Station, the astronaut was able to demonstrate the enormous scale of the mission.
Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire track image’ ever by Guinness World Records, proving that distance is no obstacle for Hyundai when uniting loved ones.
Teams from all over the world gathered to bring Stephanie’s message to her father in space.
Hyundai is also helping people all over the world to connect with friends or families by creating a virtual message, like Stephanie’s, which can be shared online via the official website, which also features interviews and behind the scenes footage of how the Nevada image took shape.