Planning for new objectives? Here is how to create S.M.A.R.T goals

Many of us take goal setting for granted as an everyday component of success. Learn the origins of common goal-setting principles and why we set goals. In fact, the goal-setting theory is generally accepted as among the most valid and useful motivation theories in industrial and organizational psychology, human resource management, and organizational behavior.

Making smart goals is an essential component of successful planning, but it can feel overwhelming to craft objectives that are achievable yet ambitious. You need to take a close look at the resources available to you and your team, as well as dig into what kind of success factors you hope to attract.

How to make smart goals?

If you’re like most professionals, you want to set yourself up for success and make the most of your time and resources. But, have you ever felt unsure about where exactly to start? How can you create meaningful objectives that will help drive solid results in terms of ROI? With smart goal setting, you can find clarity and focus on what matters most!

We’ll dive into the best strategies when it comes to making SMART goals: specific, measurable, attainable, relevant and timely. Discover steps so essential they may just revolutionize your marketing efforts—all while keeping track of progress via analytics along the way.


By Canadian Management Centre

Many of us have learned – from bosses, seminars, and business articles – to set S.M.A.R.T goals. It seems natural to assume that by setting a goal that’s Specific, Measurable, Attainable, Relevant, and Time-bound, we will be well on our way to accomplishing it.

[S] for Specific:

A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six “W” questions:

*Who:      Who is involved?
*What:     What do I want to accomplish?
*Where:    Identify a location.
*When:     Establish a time frame.
*Which:    Identify requirements and constraints.
*Why:      Specific reasons, purpose or benefits of accomplishing the goal.

EXAMPLE:  A general goal would be, “Get in shape.” But a specific goal would say, “Join a health club and workout 3 days a week.”

[M] for Measurable:

Establish concrete criteria for measuring progress toward the attainment of each goal you set. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.

To determine if your goal is measurable, ask questions such as……

How much? How many? Make sure its always a set of measurable goals.

How will I know when it is accomplished?

[A] for Attainable:

When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.

You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them. When you list your goals you build your self-image. You see yourself as worthy of these goals, and develop the traits and personality that allow you to possess them.

[R] for Realistic

To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress.

A high goal is frequently easier to reach than a low one because a low goal exerts low motivational force. Some of the hardest jobs you ever accomplished actually seem easy simply because they were a labor of love.

[T] for Timely:

A goal should be grounded within a time frame. With no time frame tied to it there’s no sense of urgency. If you want to lose 10 lbs, when do you want to lose it by? “Someday” won’t work. But if you anchor it within a timeframe, “by May 1st”, then you’ve set your unconscious mind into motion to begin working on the goal.
Your goal is probably realistic if you truly believe that it can be accomplished. Additional ways to know if your goal is realistic is to determine if you have accomplished anything similar in the past or ask yourself what conditions would have to exist to accomplish this goal.

T can also stand for Tangible – A goal is tangible when you can experience it with one of the senses, that is, taste, touch, smell, sight or hearing.

When your goal is tangible you have a better chance of making it specific and measurable and thus attainable.

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