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Football has always been the sport that unites Egyptians and can change their moods. That is why many brands make campaigns related to football and its societal influence. AFCON 2024 ads done by multiple brands to boost a mood of encouragement and nationalism. These ads aim to uplift our spirit and give us hope that we can make it we can win.
Each brand has created its approach to delivering the message using different creative key ideas. This tends to showcase the uniqueness of the brands and how effectively they can deliver their psychological boost to the fans and even players.
Vodafone’s AFCON 2024 Campaign: A Hilarious Call to Ditch Your Football-Watching Habits
Vodafone is here to break the routine. The Vodafone AFCON 2024 campaign is very funny and calls to change the norm. Their main aim is to change your habits while watching football matches because this might be better luck for the team.
That is a pretty clever idea to tell people to change their routine of watching football or their way of celebrating. It is great to show the idea of change can be healthy sometimes; however, some people might not understand the idea behind the campaign and why we need to change our routine of watching football.
As Salah and his fellows lost 2 AFCON finals in 2017 and 2021, the advert idea revolves around creating new optimistic habits to beat the AFCON jinx.
Etisalat’s AFCON 2024 Ad Makes Fans Feel Heard and Hopeful for Victory
Cheering and fan encouragement can significantly impact the performance of the Egyptian football team in the AFCON 2024. Etisalat therapist is here to help.
The Etisalat AFCON 2024 campaign is very uplifting, funny, and slightly emotional. The ad shows the players sitting in front of a therapist next to their fans. Every fan states his problem with the Egyptian team players for example the Egyptian team doesn’t care about his fans anymore.
The players respond to these problems and here starts a negotiation between the fans and the team which resembles that the Egyptian National Football Team is well aware of the fans’ problems and trying to solve them. This emotional marketing approach shows the Egyptian Football team’s willingness to bond again with the fans under one goal and how the players trying their best to get the comeback from Cote d’Ivoire holding the AFCON cup for the 8th tie in Egypt’s history.
A Different Kind of Hype: Valu’s AFCON 2024 Campaign Uses Captain Reda’s Black Comedy
Valu is here to encourage our players. Valu AFCON 2024 campaign is funny by showing captain Reda Abdel Aal on different occasions showing no interest in the AFCON matches. He is feeling down and unencouraged because the Egyptian National Football team still has not won the AFCON.
He wants the team to grab the win this time so his spirit will be uplifted again. The idea of the campaign is funny; however, It might take a negative turn for some people because the tone of the campaign is a bit gloomy and demotivating.
Orange Summons Your AFCON 2010 Rituals
Egypt won the tournament back to back from 2006 to 2010, expanding their result to seven, an African record. Orange as many people believe in lucky things, moments, or people. Sometimes we love to be around someone because we think he is lucky or we try to repeat some moments in our lives that were lucky so we can be lucky again. This is the idea of Orange AFCON 2024 campaign the ads are taking the direction of luck.
Many people prefer to watch football matches with someone lucky believing that this way their team will win the match. Some people like to wear things that bring luck to them while watching the match. That is a smart and funny idea to highlight the idea of luck; however, it could take a negative turn for some people. Some people might think it is not luck it is hard work and dedication that can make us win not luck.
Branding Victory: How AFCON 2024 Ads Are Connecting with Egyptian Hearts and Minds
Brands that are always on the run to keep up with what is new and trends make the brand memorable to the audience. The competition is tough for many brands but they must remain up to date and consistent in their campaigns and content. The AFCON campaigns are all very good and funny. It is always important to pick the right time to make an ad so it can reach most of the target audience. The idea that Egyptians like to watch football matches together at local cafes shows how Egyptians blend in like they know each other.
These campaigns can uplift the spirit of Egyptians to support their team. Each brand found its way to gain a positive reputation from the audience because they will feel that the brand is involved in their lives and is passionate about winning. This tactical move from the AFCON advertisers to make these types of campaigns will remain in the audience’s memory.
