Technologically advanced and social media-connected brands are what Gen X and millennial consumers want. Baby boomers lead countries, organisations, and businesses; they make decisions that affect Millennials at every step of their lives. This makes us wonder: How the ‘new generation’ clients are hard to manage?
A 3 hour talking session to the point step by step guide on how to create brand stories and stay engaging and relevant over time. As well as deep dive into new emerging consumer / shopper segments Gen Y/Z/Alpha.
Yet on top, big brands are super scared of not being able to compete any more for multiple reasons but mainly feeling they have lost touch with new consumer and shopper segments needs . They are unable to predict what are the next big things and how to continue to be relevant over time.
Generations TALK Event:
Generations TALK with be an open forum of knowledge and discussions. I will cover – How to create brand stories and stay relevant . Who are the new emerging segments as consumers, shoppers, and employees.
Agenda:
– Creating Brand stories.
The 5 elements you should consider – examples; Dove, Domino’s Pizza, GoPro, Google.
– How can brands stay relevant over time and across generations?
Starbucks, Nike, H&M, Iron Maiden, Tchibo.
– The WHO:
- Gen Y – Millennials/ X-ennials as consumers, shoppers, employees
- Sub- millennials segments -Gen M , Kidults
- Gen Z.
- Gen Alpha.
- Beyond Aging.
- Wrap Up.
- Q&As.
Who Should Attend?
- Investors & Entrepreneurs.
- Brand owners all sectors, all levels.
- Research, Creative, Media agencies.
When & Where?
Date: Tuesday 6th March 2018 @ Holiday INN City Stars Hotel, Nasr City, Cairo
Room: Mansura level -2
Registration:
Email: d.zayed@fwdegypt.com with your name and title.
At the door: 1,800 EGP cash only.
Companies with 6 attendees or more get a flat rate of 1,000 EGP
Cash receipts will be provided.
NOTE : Attending both TALKs – is 2000 EGP
About Dahlia Zayed:
18+ years of experience in Brand strategy & Consumer and Shopper insights spanning across many brands such as the likes of Cadbury Dairy Milk, Trident, MoriCo, Telecom Egypt, SwissBlu, MetroMarkets, Orange.
Her core work entails new markets/ categories entry strategies, optimizing brand portfolios /margin enhancement, localizing global brands via understanding local culture – a key to creating relevant consumer and shopper communications, ROI measurement, media & retail analytics, retail strategies, category management and outsourcing the Insights function .In addition to facilitation of strategy workshops – Where to play / How to win and competitive war games.
