Customer expectations set the bar for customer satisfaction which also affects repurchase decisions and customer loyalty and social media become another channel where you can change your customers mindset about your brand and quality of service/ products you offer.
Social Media managers everyday communicate messages to people, influencing the attitudes and behavior change of their fans and followers. But! What you see on Social Media platforms is not necessary to be very true !
Amir Mohamed used his creative talents to visualize the difference between reality and what brands publish on Social Media by mocking five industries without referring to any brand includeing Burgers, Chips, Mobile Phones, Soft Drinks and Furniture. Amir’s [False Social Media Stories] concept is built on placing framed products in look-like Facebook posts to explain how customers high expectations and the reality fall short.