Facebook provides an excellent advertising medium with high targeting potential, but Snapchat is still in its infancy in this regard. So let’s take a brief look into the differences between Facebook and Snapchat.
The founders of both companies come from similar backgrounds and certainly both faced controversies in terms of ownership of the original concepts. Famously, Mark Zuckerberg had to deal with the Winklevoss twins and Evan Spiegel and Bobby Murphy had their former frat brother Reggie Brown to contend with. Happily both issues have since been settled.
In terms of functionality, Facebook definitely has an upper hand but Snapchat has added extra elements since start up such as video messaging and chat features so they are not standing still. This is a fun info-graphic created by DPFOC that compares the two companies across a number of elements and while one is an absolute giant in terms of revenue, there are similarities along the way for both social networks.