Etisalat Egypt face totally unlucky start for 2013 . Etisalat Digital Marketing Team have lost 1,340,516 likers for more than 28 hrs as it seams that Etisalat Community fan page on Facebook have disappeared for unknown reason!
See Also : Facebook is Down Worldwide
History Glimpse :
The leading mobile operator fan page was ranked Egypt’s 5th biggest brand fan page on Facebook .
Also See : Egypt’s Top 10 Facebook Brands 2012
Also See : Egypt’s Top 10 Twitter Accounts 2012
While Etisalat was the last mobile operator to enter the Egyptian market but! yet gained powerful digital presence on social media as they developed their digital profile to be ranked 2nd biggest Egyptian mobile operator fan page on Facebook after Vodafone Egypt and before Mobinil.
Also See: Vodafone Egypt in Top 10 Facebook Brands by Number of Fans
Etisalat digital marketing team have put their finger prints on Facebook and they developed a really creative engagement strategy .
The Millionaire Minutes was one of the booming ideas as they gave the member no. 1M a check with 1M free minutes celebrating joining the millionaire club on Facebook and they also developed a successive waves for the promotional campaigns online and offline.
Where did it go ?
Etisalat Official account have admitted the fact through two separate tweets , The first came on 12:07 AM – 3 Jan 2013 CLT as a reply for a customer inquiry …
@haeemelgindy لقد واجهنا بعض المشاكل التقنية أثناء محاولة تغير اسم صفحتنا على الفيسبوك و جاري العمل على حلها الآن.
— Etisalat Misr (@EtisalatMisr) January 2, 2013
While the second was on 2:20 PM – 2 Jan 2013
@ielmoussel لقد واجهنا بعض المشاكل التقنية أثناء محاولة تغير اسم صفحتنا على الفيسبوك و جاري العمل على حلها الآن.تابعنا على تويتر
— Etisalat Misr (@EtisalatMisr) January 2, 2013
Ironically Etisalat fan page appeared in google search but with non nonfunctional link .
On 4th of Jan at 12:02am the page came back to life again with a respectful apology statement :
We are not sure yet about the technical reasons why the page disappeared , But! for sure a high level communication with Facebook administration was involved . As both Etisalat & Facebook involved in a previous cooperation with exclusive free data access for Etisalat customers :
We also noticed that no remarkable change applied to the fan page name Etisalat Misr (community)
We wish Etisalat team the very best and welcoming the back on facebook.
