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Egypt stars contribute to UNICEF’s #FightUnfair campaign

Photo of Think Marketing Think Marketing Follow on Twitter December 6, 2015
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On Universal Children’s Day, and the anniversary of the approval of the Convention on the Rights of the Child, UNICEF is launching the #FightUnfair campaign to engage a community of advocates, empowering them to speak out about the most egregious unfair situations that face children today – and commit to doing something about them.

Inclusion of children with disabilities requires society to be more aware of their rights and to start seeing children’s abilities before their disability. The #FightUnfair campaign aims to engage advocates to speak out about the unfair situation of children with disabilities.

Through social media, activists are calling on everyone to take a pledge to start making a change in the way children with disabilities are seen.

#FightUnfair Campaign by Egyptian Stars

UNICEF and activists launched ‘Fight Unfair’ campaign in Egypt to urge action to change the way society sees and treats children with disabilities.

Egyptian Stars list includes but not limited to: singer Aida El Ayouby,  actor Ahmed Helmy, actress Mona Zaki, musician Aida El-Aiouby, former footballer Mahmoud El-Khateeb, swimmer Mohamed Seliem and Professional Squash player Mohamed El-Shorbagy.

In Contribution to UNICEF Egypt [#FightUnfair Campaign], the Egyptian stars are using their social media channels to deploy the Arabic version of hashtag Fight Unfair [#مناصرة_العدل] to highlight children’s rights and the challenges that face their advancement in Egypt.

#FightUnfair campaign around the world//

On the eve of the Universal Children`s Day, Shakira, Orlando Bloom, Priyanka Chopra, Liam Neeson, Angélique Kidjo, Sir Roger Moore, Novak Djokovic, Ricky Martin, Susan Sarandon and David Beckham have already joined up with UNICEF to #FightUnfair.

Some of the key statistical data from the household survey conducted in the period from September 29 to October 29, 2014 on 1,000 respondents show that only 36% of the general public are aware of the UN Convention on the Rights of Persons with Disabilities, and over a third of the general public do not accept a child with autism (37%) or a child with Down syndrome (36%) to live in the same neighborhood.

The campaign marks the beginning of a multi­-year strategy to mobilize broad support and increase the number of citizens supporting equal rights and inclusion of children with disabilities.

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