The first days at university are the same anywhere in the world, everyone is new and no one knows people to start talking. Coca Cola decided to give a helping hand to break the ice and created [The Friendly Twist], which only opens a bottle with the help of another. The idea is simple: you need someone to open your soda bottle, students must have to talk to each other. The secret is in the lid that turns false and only opens when it unites with another. The result you can see in the video below.
Title: “The Friendly Twist”
Agency: Leo Burnett Colombia
Advertiser: Coca-Cola Company
Leo Burnett in Colombia created a method to get freshmen at colleges to become friends and sell twice the amount of soda.