Coca Cola Egypt #Etganen campaign attacked by a fabricated Ads [Photoshopped copy] claims a call to get crazy and attack the Egyptian Ministry of Interior.
The Fabricated unknown source Ad which seen in Cairo streets pictured and uploaded on different Social Media Networks.
The quality of the design was convincing to some audience and created a negative buzz around Coca Cola brand name.
Think Marketing Team have contacted Mrs.Ghada Makady [Public Affairs & Communications Manager in Coca-Cola Middle East and North Africa.] seeking an explanation for the spreading fabricated Ad and she kindly responded to us with Official Statement declining Coca Cola Egypt’s responsibility for the deceptive fabricated Ad and confirms its against Coca Cola Go Crazy For Good Campaign concept and Coca Cola initiatives to spread happiness and positive activities in the Egyptian community and world wide. [Sentiment Analysis shows avg. 55% negative feedback in comments]
- Advertisement -
We also noticed a proactive actions by Mrs.Ghada Makady commenting on every published Fabricated Ad image with the official statement to keep up the bright image for Coca Cola Egypt .
Even if Coca Cola is one of the 10 most popular brands [ 61,761,715 Facebook Fans] but! Unfortunately Coca Cola Egypt will not be able to spread a local targeted message since global decision made to merge all local fan pages under one global Coca Cola Page
[You Would Also Enjoy Reading : Coca Cola Egypt Campaign Boom on Social Media ]
You Would Also Enjoy Reading : Who said you can’t have it all? Luckily Chili’s didn’t only have it hot and spicy but also for free [Analysis]