The story of Abla Fahita – a witty Egyptian puppet created for advertising – is now a Cannes Lions Titanium winner (2015) and a legend in the Middle East and North Africa region. The case study charts her mega rise from perishable 30″ ads to Egypt’s hottest live TV chat show host.
Cannes Lions, 2015 TITANIUM AND INTEGRATED TITANIUM AND INTEGRATED TITANIUM
Agency: JWT, Cairo, Egypt
Brand name: CBC
Advertising Agency: J. Walter Thompson Cairo
Category: TV/Radio Programs & Stations
Released: April 2015
The Case study titled Abla Fahita was done by J. Walter Thompson Cairo advertising agency for CBC