The story of Abla Fahita – a witty Egyptian puppet created for advertising – is now a Cannes Lions Titanium winner (2015) and a legend in the Middle East and North Africa region. The case study charts her mega rise from perishable 30″ ads to Egypt’s hottest live TV chat show host.
Awards:
Cannes Lions, 2015 TITANIUM AND INTEGRATED TITANIUM AND INTEGRATED TITANIUM
Credits:
Brand: CBC
Media: Online
Agency: JWT, Cairo, Egypt
Brand name: CBC
Advertising Agency: J. Walter Thompson Cairo
Country: Egypt
Category: TV/Radio Programs & Stations
Released: April 2015
The Case study titled Abla Fahita was done by J. Walter Thompson Cairo advertising agency for CBC
