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CBC: "Abla Fahita" Case study by JWT Cairo

CBC Abla Fahita Case study by J. Walter Thompson Cairo

The story of Abla Fahita – a witty Egyptian puppet created for advertising – is now a Cannes Lions Titanium winner (2015) and a legend in the Middle East and North Africa region. The case study charts her mega rise from perishable 30″ ads to Egypt’s hottest live TV chat show host.

Awards:

Cannes Lions, 2015 TITANIUM AND INTEGRATED TITANIUM AND INTEGRATED TITANIUM

J. Walter Thompson & CBC Titanium Award Winner in Cannes Lions 2015

J. Walter Thompson & CBC Titanium Award Winner in Cannes Lions 2015

Credits:

Brand: CBC
Media: Online
Agency: JWT, Cairo, Egypt
Brand name: CBC
Advertising Agency: J. Walter Thompson Cairo
Country: Egypt
Category: TV/Radio Programs & Stations
Released: April 2015

The Case study titled Abla Fahita was done by J. Walter Thompson Cairo advertising agency for CBC

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