The youthful spirit of Careem impacted a new re-branding as Careem has revealed a new look of its logo and visual identity. Today, Careem announce its move with great speed, addicted to growth. A brand that will never settle.
Recently Careem acquired an investment worth $60m from Abraj and it was announced the company intends to expand and introduce new services in Egypt and other countries of operation.
As Careem unveiled a new logo. Ahead of this change, Careem posted a statement that define the brand as MENA geo-focused business being proud of belonging to the MENA region:
“We are from the region, for the region and in this land of infinite opportunity, we seek to bring something back.”
The new Careem logo story:
To get the story behind the change, watch the following video as the new Careem brand reveal meant to show how the brand inspired by happy faces to create a new humanized identity for a new Careem brand by finding beauty in the simplicity of technology:
Careem get a special emoji for #Careem hashtag on Twitter
Do you like emojis? Because all modern promotions now need their own emoji, The new Careem logo will appear on twitter when tweeting #Careem hashtag as follow:
— Careem UAE (@CareemUAE) September 18, 2016
This also might actually be one of the best moments for Careem during 2016!