Brand Activation

Careem rebrands and reveals a new logo

The youthful spirit of Careem impacted a new re-branding as Careem has revealed a new look of its logo and visual identity. Today, Careem announce its move with great speed, addicted to growth. A brand that will never settle.

Also Read: Wael El Fakharany: Goodbye Google .. Hello Careem!

Recently Careem acquired an investment worth $60m from Abraj and it was announced the company intends to expand and introduce new services in Egypt and other countries of operation.

As Careem unveiled a new logo. Ahead of this change, Careem posted a statement that define the brand as MENA geo-focused business being proud of belonging to the MENA region:

“We are from the region, for the region and in this land of infinite opportunity, we seek to bring something back.”

The new Careem logo story:

To get the story behind the change, watch the following video as the new Careem brand reveal meant to show how the brand inspired by happy faces to create a new humanized identity for a new Careem brand by finding beauty in the simplicity of technology:

 

Careem get a special emoji for #Careem hashtag on Twitter

Do you like emojis? Because all modern promotions now need their own emoji, The new Careem logo will appear on twitter when tweeting #Careem hashtag as follow:

This also might actually be one of the best moments for Careem during 2016!

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