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Starting Your Own Small Business; Mistakes You Should Avoid

Everyone is bound to make mistakes at some point in life. This is no different when it comes to entrepreneurs looking to venture into a new business.

While getting into business can be a rewarding venture, this doesn’t come in a silver platter; it calls for proper planning and hard work.

A slight error at the start of a business can cost you dearly along the way. Even with this, there are various common mistakes that entrepreneurs make when starting a business. Here are the top seven mistakes a budding entrepreneur can make when starting a small business.

 

Only planning for success

No budding entrepreneur starts a business expecting to fail. However, this does not mean that all businesses will go as expected. There are various other factors along the way that may see the business veer off the expected path to success.

However, most budding entrepreneurs only focus on success without putting into consideration any measures to cushion the business in case it doesn’t pick up as expected. As a starter in business, it is important that you hope for the best but also prepare for the worst.

 

Insufficient capital

Capital is the backbone of every startup. However, as a small business starter, you may take it for granted and start off your business with the little you have without making projections on the full cost of starting the business. Some entrepreneurs may only consider the cost of stock without taking into consideration the costs involved in renting the business premise, the labor involved and other miscellaneous expenses.

For additional funding you may see the need to put in place some avenues to access other small business financing options to help boost your startup capital.

 

Failure to understand the market

It is one thing to understand your industry and a completely different thing to understand the market you will operate from. By failing to understand the needs, preferences and buying trends in your target market, you are gearing up for failure no matter how conversant you are with your product or services.

Take your time to understand your market and offer services or products that are in much demand to increase your chances of success.

 

Staging a one-man show

As much as you may want to minimize spending and maximize profits for your small business, it may not make much sense to run every aspect of your business alone.

Get other stakeholders on board. These may include financiers, partners, attorneys or support staff.  This will, however, be dependent on the size of the business and its projected expansion for the future.

 

Involving friendship in the business

Friends are necessary for most aspects of our lives. While some are meant to offer moral support, others come in handy for company and fun. However, most budding entrepreneurs sometimes get confused and would mix up friendship with business.

To succeed in business, get serious partners who share the same vision for the business and not just those in it for a ride. This ensures that you can make any business decisions without the guilt of hurting the feelings of the other.

 

Ignoring the need for intellectual property

Intellectual property, otherwise known as IP, is an important aspect of any business. Any entrepreneur who ignores it does so at their own peril. IP describes and helps safeguard all the intangibles in your business including copyrights, trademarks, trade secrets and so much more.

Most entrepreneurs starting out may be tempted to copy some ideas from an established business as a short cut to success only to be slapped with copyright lawsuits that may eventually dent the startup. So when starting a small business, pay close attention to the IP of others in your niche, and work based on your original ideas.

 

Sticking to one idea

It is normal for someone to fall in love with a business idea, but what happens when this does not work for a startup. Most budding entrepreneurs make the mistake of sticking to one way of doing things even when all signs point to a negative direction. A good entrepreneur should be flexible and prudent enough to notice a failing idea and work towards adopting a new strategy.

 

As a prudent entrepreneur looking to start a small business, you do not have to make such avoidable mistakes. Learn from others and streamline your small business for success. With better planning and suave business mind, you can easily avoid these stumbling blocks.

Mike Abelson

Mike Abelson has been the head of the Digital Marketing Department at Lendza for almost 3 years. Before starting his work at Lendza, he helped a lot of entrepreneurs and startups to succeed through various marketing strategies and tactics. Previously, he partnered with CEOs and executives to grow their businesses, building an audience and getting more clients.
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