By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: Audi’s #CatchTheUnseen Instagram Campaign Encourages People to explore more of the unknown amazing Places
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Audi’s #CatchTheUnseen Instagram Campaign Encourages People to explore more of the unknown amazing Places

Audi’s #CatchTheUnseen Instagram Campaign Encourages People to explore more of the unknown amazing Places

Think Marketing
By Think Marketing Published April 2, 2016 Digital Marketing
Share
1 Min Read
Audi’s #CatchTheUnseen Instagram Campaign Encourages People to explore more of the unknown amazing Places
SHARE

Today we tend to take the same pictures of the same objects from the same places. Audi wanted to challenge this and at the same time promote quattro, their powerful four-wheel drive. That’s why they created Catch the Unseen.

With the help of Swedish agency Åkestam Holst, they created a microsite that showed where the most Instagram photos were being taken in Sweden. They then encouraged Instagram users to explore more of the unknown and capture these amazing places using the #Catchtheunseen hashtag.

By uploading a photo with #CatchTheUnseen and @AudiSweden, the algorithm could find the nearest geotagged photo and reveal the distance to it. The winner was the one with the furthest distance.

The campaign was a huge success as it helped Audi reach more than 500,000 Instagram users. The winner captured an amazing photo where the next nearest photo was over 8 miles away. The winner received a brand new Audi Q7.

- Advertisement -

Audi were able to collect the metadata and map all the geo tagged Instagram photos that’s ever been shot. By uploading a photo with #CatchTheUnseen and @AudiSweden, the algorithm could find the nearest geotagged photo and reveal the distance to it. The winner was the one with the furthest distance.

The campaign became popular among Instagram photographers which helped Audi reach more than 500 000 Instagram users, and the winner had over 13 kilometres to the nearest photo and got his hands on a brand new Audi Q7.

Credits

Agency: Åkestam Holst
Andreas Ullenius – Creative Director
Michal Sitkiewicz – Art Director
Eva Wallmark – Art Director
Rickard Beskow – Copywriter
Tom Hedström – Business Director
Johan Eklund – Producer
Jennie Strinnhed & Mirja Hjelm – Account Manager
Jerker Winter – Planner
Kalle Peterz – Web Developer
Nisse Axman – Motion Director
Eric Karlsson – Motion Designer
Torbjörn Krantz – Graphic Designer




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

International Chocolate Day: The Best Chocolate Campaigns to Ever Exist
2 Min Read
How Knorr’s Unbranded KBM Truck Cooked Up the Perfect Marketing Surprise
2 Min Read
Why Competence Beats Chemistry: A Smarter Approach to Hiring
2 Min Read
Sell Less, Tell More: Why Storytelling Wins in Today’s Market
2 Min Read
Le Kol Forsa W Sahbha: Dubizzle’s Reminder Campaign That Redefines Classifieds
1 Min Read

Featured Stories >

RiseUp 2025: Egypt’s Grand Platform for Innovation Returns to the Grand Egyptian Museum
2 Min Read
Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation
2 Min Read
confusion concept
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
3 Min Read
eSIM Launches in Egypt: Say Hello to Seamless Connectivity
2 Min Read
Cooking Up Dreams: The Million Pound Menu Wave in Egypt
2 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?