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Audi Presidential Debate Commercial: Beautiful Things Are Still Worth Fighting For

Think Marketing
By Think Marketing
Published: September 26, 2016
Campaigns
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1 Min Read
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While the first televised debate between presidential hopefuls Hillary Clinton and Donald Trump is expected to draw tens of millions of viewers Monday night. Audi decided to get political with its presidential debate Ad that showcase why it is so important to “Choose the next driver wisely.”

The German brand has released a new commercial that will run during all three of the 2016 presidential debates. Audi’s political leanings don’t shine through in the video.

The entire commercial is played in reverse, so the viewer isn’t sure what the man and woman are fighting for and it is certainly no coincidence that it is a man fighting against a woman. It turns out, it’s all about the chance to drive a new RS 7.

Audi presidential debate commercial will air during all three presidential debates, starting tonight:

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https://www.youtube.com/watch?v=Dir0cOFmrOM

Creative Credits:
Ad Agency: Venables Bell & Partners
Partner, Executive Creative Director: Will McGinness
Creative Director: Justin Moore, Erich Pfeifer
ACD/Copywriter: Matt Keats
ACD/Art Director: Matt Miller
Director Of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Producer: Gabby Gardner
Production Company: Rattling Stick
Director: Ringan Ledwidge
Director of Photography: Greig Fraser
Head of Production: Richard McIntosh
Line Producer: Greg Haggart
Stunt Coordinator: Robert Alonzo
Production Designer: K.K. Barrett
Editing Company: Work Editorial
Editor: Rich Orrick
Assistant Editor: Mike Horan
Executive Producer: Marlo Baird
Producer: Brandee Probasco
Music Company: Woodwork Music
Music Composer: Philip Kay
Music Coordinator: Andy Oskwarek
Sound Design/Final Mix: The Sound Lab at Technicolor
Executive Producer: Debbie Gonzalez
Lead Sound Designer/Mix Engineer: Scott Gershin
Sound Designer: Johannes Hammers
VFX: The Mill
Executive Creative Director: Phil Crowe
VFX Supervisor: John Shirley
CG Lead: David Lawson
VFX Senior Producer: Anastasia von Rahl
VFX Associate Producer: Karina Slater
Colorist: Greg Reese
Head Of Brand Management: David Corns
Brand Director: Chris Bergen
Brand Supervisor: Justin Wang
Brand Manager: Abu Ngauja
Project Managers: Talya Fisher, Leah Murphy




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