Apple Publish ‘Designed by Apple in California’ promo video

Last month, Apple somewhat surprisingly released a physical book called “Designed By Apple In California” chronicling 20 years of its product design. Coinciding with the launch, Apple shared a...

Last month, Apple somewhat surprisingly released a physical book called “Designed By Apple In California” chronicling 20 years of its product design. Coinciding with the launch, Apple shared a new video of Jony Ive discussing the book. At the time, Apple shared the video with a select Japanese magazine, but now Apple has uploaded the video to its own YouTube channel.

Interspersed throughout the short promo are shots of Apple’s design lab. The highly secretive facility has made its way into the public eye in past media reports, but the new video is unique in that employees are shown at their respective stations working on various projects.

“Designed by Apple in California” features more than 450 photographs of Apple products from the 1998 iMac to the 2015 Apple Pencil, documenting the materials and techniques used by Apple’s design team over the last two decades.

“Designed by Apple in California” is available from Apple’s online and brick-and-mortar stores in two sizes, a small (10.20″ x 12.75″) version for $199 and large (13″ x 16.25″) edition for $299.

Apple’s design book video can be seen below:

Designed by Apple in California:

Apple’s designs are more than functional. They’re iconic. Designed by Apple in California celebrates the last two decades of Apple design, from the original iMac to the Apple Pencil. Dedicated to the memory and spirit of Steve Jobs, it contains 450 photos of Apple products, shot by Andrew Zuckerman in the company’s signature minimal style. Available in two sizes, it’s available exclusively through Apple’s website and at select Apple Stores.

Designed by Apple in California chronicles 20 years of Apple design through 450 photographs of Apple  products and the processes used to make them. A visual history spanning iMac to Apple Pencil, this hardcover volume is both a testament and a tribute to the meticulous processes of design, engineering, and manufacturing that are singularly Apple.

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