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Apple launch a new advert for those who have always seen things differently

Apple has posted its inspirational ‘Perspective’ video. A short film using optical illusions and typography to present the values of creative innovation associated with the Apple brand. The 2:55 minute video used to open the September 9th keynote address celebrates the people who have always seen things differently. Speaking about the video, Tim Cook said, “Those words mean a great deal to us. They help us express just how we see things differently and we hope they mean something to all of you who also see things differently and to everyone who is striving to move the world forward.”

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