Events and Awards

Advertising: Why should we “Cairo”?

In addition to the MENA Cristal Festival, the Innovation & Digital Cristal Congress and the Digital Tuesday in Dubai, Cristal Events intends to consolidate its position in the Digital and Innovation field in the MENA Region, by organizing in Cairo one-day events focusing on Creativity and Innovation, gathering & giving the floor to experts on the latest trends to shape the future of the Egyptian market.

The Cairo Cristal Academy 2 held in Cairo on November 25th 2015 at the Sofitel el Gezirah is an event dedicated to the advertising & marketing communications industry in Egypt and the MENA region. In addition to the conferences, the Sphinx Awards winners, namely the best Egyptian campaigns will be announced the same day during the award dinner.

This second edition takes into account the activeness of users of social networks, the volume of spending on digital advertising, the development of the information technology and the mobile phone penetration. Marketers, Media and Advertising agencies will benefit from regional and international expertise through high-level conferences and networking breaks. Attendees will gain insights into topics such as Brand storytelling, audience targeting, content distribution and disproportionate ROI. The programme will be disclosed shortly.


Cairo Cristal Academy objectives//

  • GATHER the Advertising/Media/Digital ecosystem from Egypt as well as brands in order to “shape the future” of the local advertising market.
  • LEARN how to embrace data use and innovative technologies to optimize content distribution in the age of mobility in order for marketers to drive value creation and thus reach consumers efficiently.
  • OFFER high level conferences, always related to breaking news.
  • CREATE a bridge between the creativity and innovation welcoming international & regional actors and specialists in the digital advertising ecosystem (agencies, ad networks, ad exchanges, audience targeting companies, trading desks, data & techno providers, innovation specialists…) to participate in keynotes, workshops and networking sessions.
  • ENHANCE networking between attendees.

First Speakers confirmed//

  • Guy Hearn Chief Innovation Officer, APAC Omnicom Media Group, Singapore
  • Hussein Freijeh Managing Director MEA & Turkey Yahoo, U.A.E
  • Anouk Pappers CEO & Brand anthropologist CoolBrands The Netherlands
  • Maarten Shäfer Founder & Story architect CoolBrands The Netherlands
  • Hassan Hamed Managing Director MENA Bee Media Group, Egypt
  • Ismail Ternawly Head of Account Management Digital Republic,

Egypt First Jury Members voting the Egyptian Advertisers & leaders’ awards//

  • Hesham Abdel Wahab Head of Marketing McDonald’s, Egypt
  • Karim Nour CEO Tarek Nour Communications (TNC), Egypt
  • Wilko Koemans CEO Bee Media Group, The Netherlands
  • Karim Khalifa CEO & Co-Founder Digital Republic/Chairman Mobile Marketing Association Middle East, Egypt

About Cairo Cristal Academy 2

Cristal Events organizes the second edition of the Cairo Cristal Academy in addition to other global events in the MENA region: MENA Cristal Festival, the Innovation & Digital Cristal Congress and the Digital Tuesday in Dubai.

When: 25th of November 2015 – from 02:00pm to 10:00 pm
Where: Sofitel Cairo El Gezirah, 3 El Thawra Council St. Zamalek – Cairo, Egypt
Useful Links: Registraion

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.