The Super Bowl is one of the biggest nights for the USA, combining sports-filled action and highly entertaining half time shows, it is usually a night most Americans don’t miss.

On the other hand, it is something that advertisers shouldn’t miss. The Super Bowl’s audience isn’t just sports fans. Over the years, the event has gotten a widely known reputation for being one of the best platforms to launch some of the year’s best advertisements.

And since not all of us could watch the Super Bowl just to watch the ads, here are our picks for the best 5 Super Bowl ads of 2018.

5) Budweiser

Starting off the list is a tear jerker.

American Beverage manufacturer Budweiser changed up its usual fun ads for a dose of seriousness and heart. Their ad this years highlights the company’s disaster relief efforts, in which they have donated 79 million cans of water over the last 30 years.

“This year we wanted to use our Super Bowl time not only to entertain but also to bring a message that is really [about] purpose and to celebrate, of course, our incredible employees,” said Ricardo Marques, VP of marketing for Budweiser.

• Creative Agency: David Miami

https://www.youtube.com/watch?v=CxGUmtRLm5g

4) Doritos vs Mountain Dew

This fun, high-speed rapping, ad had a lot of people talking even before its official debut at the Super Bowl. PepsiCo had already dropped that Peter Dinklage and Morgan Freeman would be battling each other week before.

The ad is fun, simple, and captivating as Busta Rhymes and Missy Elliot help with their catchy and well-known songs.

• Agency: Goodby Silverstein & Partners

https://www.youtube.com/watch?v=QNzzJzdgUto

3) Alexa

One of the most entertaining ads of this year’s Super Bowl, Amazon’s very own voice assistant loses her voice, creating panic.

What does Amazon have planned for this particular crisis? A very random group of celebrities that will bring out the smile on your face. Even Amazon’s own founder makes an appearance, but it is easy to miss.

• Agency: Lucky Generals/in-house team D1

https://www.youtube.com/watch?v=9fVTYo4R5-4

2) Dundee

This is one campaign that should be buzzed about all year.

The campaign has been around for a few weeks, in which its masqueraded as movie trailers. Movie fans of the original Crocodile Dundee were excited for a sequel no one thought they wanted. The ads included stars such as Danny McBride, Chris Hemsworth and Margot Robbie.

Many were shocked when it was revealed at the Super Bowl that it was an elaborate campaign for Tourism Australia. Yet, it was such a well-made campaign, that most were tricked, making it a great campaign in deed.

• Agency: Droga5

 1)    Tide

The absolute best ads of the Super Bowl 2018. This set of ads had it all.

Totaling in an absurd 5 separate TV spots, Tide went above and beyond this year. There is so much to love. Making fun of older Super Bowl ads, and some classics which you may recognize like the famous Old Spice Ads, and even makes fun of other parent company P&G brands.

• Agency: Saatchi & Saatchi New York

https://www.youtube.com/watch?v=6gGXnE1Dbh0&t=3s

https://www.youtube.com/watch?v=kulyPinO49I