A great product alone is not enough to succeed. Marketing your startup in today’s competitive economy is undoubtedly difficult long-term process. Slicker team share the knowledge developed in the startup journey to help you choose the best tactics. So, read on below for ten different tips for marketing your startup.
1- Study Your Target Customer and Focus
When you first start marketing your business, it is tempting to get too ambitious and want to reach out to everyone at once all the time. However, it is essential to stay focused on catering your target customer. Why? Well, these are the people who are mostly likely to help grow your business.
2- Prioritize
Set your goals straight. What are you trying to achieve with a specific campaign? Reach? Brand awareness? Different strategies are meant for different targets.3. Invest in Community Outreach
Reaching out to local media, startup-related newspapers or online publications is always really helpful. Getting featured in some news outlets is a great way to get the word out there.
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3- Invest in Community Outreach
Reaching out to local media, startup related newspapers or online publications is always really helpful. Getting featured in some news outlets is a great way to get the word out there.
4- Speed here wins perfection
Waiting until you product ‘is perfect’ is highly risky. As a startup, you product won’t be ‘perfect’. You will pivot and adapt so you have to put that in mind
5- Work on Branding
This has been essential to us since our launch; we wanted consumers to relate’ fashion’ with our logo. We introduced Slickr logo everywhere from day one; social media, media, offline and online
6- Make your content approachable.
If you can make your point in five words rather than 10, do that. The simpler you explain the idea, the faster someone will relate.
7- Know how to adapt
Sometimes things don’t work. It happens all the time. Realizing when the moment for change has come is very important. Spot the flaws and try again. Saving time, money and effort, that’s it!
8- Innovate
There is nothing bad in getting inspiration from other successful examples. However, the big win is when you are able to create your very own content that relates completely to your brand and product and people are able to recognize it.
9- Surround yourself with talented people.
At the beginning you might not be able to hire, but as soon as you can, choose the best. Marketing is a core aspect of your business. As for yourself: learn, study, watch, meet, travel.
10- Be Persistent
If a campaign doesn’t seems that fruitful, it is fine. Build a new concept, more perfected and refined – more targeted and unique. Keep on trying and put 150% efforts on it.
Slickr is partnering up with RiseUp Summit in this third edition. We believe they are promoting entrepreneurship in such a great way that we invested time and effort to ride their wave, so we are going to be curating the fashion part of the summit this year. How so? Through workshops, panel discussions and activities revolving around fashion – online and offline. Riseup is a hub for new projects and ideas and because fashion is a flourishing industry in Egypt, both parts are giving it a larger space than the previous editions.
