Singaporeans can usually only dream of a white Christmas. But this year, Coca-Cola brought the wintry wonderland of the Finnish Laplands to the tropics via a pair of high-tech vending machines and a little holiday magic.
In a short film titled #shareawhitechristmas, groups of people separated by nearly 6,000 miles and two radically different climates, but united by the true spirit of the season forge new friendships. Coca-Cola machines equipped with screens provide a live video feed between the two locations.
In Finland, bundled-up families and even a reindeer are seen sledding and trekking across a frozen landscape, while short-sleeved Singaporeans enjoy a much warmer evening in a bustling shopping area. After exchanging warm waves and smiles, Lapland locals shovel snow into their machine, sending a shower of flakes down on their new friends halfway across the world. The Ogilvy & Mather-produced spot concludes with a friendly virtual snowball fight and simultaneous snow angel-making.
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“This spectacular video brings to life one of the most exciting parts of the festive season, even in the warm climate of Singapore,” said Pratik Thakar, head of content and design excellence for Coke’s ASEAN and APAC region. “It’s not just about snow from Finland being brought to Singapore, but also about Finns and Singaporeans engaging in the true spirit of giving.”