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ThrowBack Pepsi’s Remarkable Global And National Campaigns

Shadwa Hamza
By Shadwa Hamza
Published: August 2, 2023
Campaigns
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3 Min Read
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Pepsi is one of the world’s biggest brands and is famous for always launching creative campaigns and collaborating with the biggest stars, whether globally or on a national level. In fact, Pepsi is the brand that we always wait for its campaigns to be launched because we know we will be impressed.

Contents
  • Pepsi – Michael Jackson – New Generation
  • Pepsi – Gladiator
  • Pepsi – Christina Aguilera – Here To Stay
  • Pepsi – Jennifer Lopez – Beyonce – Wild Thing
  • Pepsi and Beckham
  • Pepsi and Messi
  • Pepsi and Messi, Kaka, Drogba, Africa 2010
  • Egyptian Ones
  • Pepsi Ramadan 2011
  • Pepsi Ramadan 2013
  • Pepsi Ramadan 2014
  • Pepsi Ramadan 2015
  • Pepsi African Cup
  • Pepsi and Mo Salah
  • Pepsi and Amr Diab

Since almost everyone grew up watching Pepsi’s remarkable campaigns, we decided to go back in time to remember these amazing most popular Pepsi campaigns. Put your seat belt on as we will take you back to the 80s and early 2000s.

 

Pepsi – Michael Jackson – New Generation

This is one of the most famous campaigns by Pepsi til this very day. The king of pop has collaborated multiple times with Pepsi but this campaign is the most famous and it is almost everyone’s favorite.

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Pepsi – Gladiator

Another masterpiece! In this campaign, Pepsi collaborated with the biggest artists and also had a huge surprise. Pepsi collaborated with the famous Queen B aka Beyonce, Britney Spears, and P!nk alongside Enrique Iglesias. The 3 singers sang a cover of the legendary song We Will Rock You by The iconic band Queen.

The surprise was that Pepsi collaborated with the band as you can see 2 of the band members the legendary Brian May and Roger Taylor.

 

 

Pepsi – Christina Aguilera – Here To Stay

There were two versions of this advert one that aired globally and another version that was launched for the Arab region.

The first one is a collaboration between Pepsi and the amazingly talented Christina Aguilera and the second version made for the Middle East included the icon singer Elissa.

 

 

Pepsi – Jennifer Lopez – Beyonce – Wild Thing

You probably remember this advert because we used to see El-Hadaba Amr Diab in it, but this was the Middle Eastern version.

The original version Pepsi collaborated in it with Beyonce, Jennifer Lopez, and Beckham. The advert has the same storyline except that Diab is not the one who saves them from the bad guy at the end.

 

Pepsi and Beckham

Pepsi is also known to always collaborate with football players and over the years we have seen the brand collaborate with every legendary football player.

Pepsi has collaborated with the amazing football player Beckham many times and this advert is one of the best.

 

 

Pepsi and Messi

Alongside Beckham, Pepsi has always collaborated with the icon Messi and we have seen multiple adverts with Messi as a guest. Messi has become one of the brand’s essential collaborations, when there are any important matches like World Cup or leagues and so on, there always has to be a Messi collaboration.

 

 

Pepsi and Messi, Kaka, Drogba, Africa 2010

Another football advert that we all watched on TV and social media platforms. This time Pepsi did not just collaborate with Messi but also collaborated with many famous football players, which made the advert go viral around the world.

 

 

Egyptian Ones

Pepsi Ramadan 2011

Pepsi is very famous for its Ramadan campaigns and even though the brand hasn’t launched anything in Ramadan for many years, its old Ramadan campaigns are still one of the best.

Here are some of its most famous and memorable Ramadan campaigns.

 

Pepsi Ramadan 2013

Another advert touches our hearts and sends us back to our beautiful childhood memories.

 

Pepsi Ramadan 2014

“A blast from the past” is the best description of this campaign. Pepsi and Chipsy collaborated together and brought back very beautiful memories. It was the best nostalgic campaign Pepsi has ever created.

 

Pepsi Ramadan 2015

In Ramadan 2015, Pepsi launched the most creative and impressive campaign ever. Everything in the campaign was on point from the GFX to the collaborations.

The brand collaborated with the famous Hussein Al-Jasmi, Haytham Ahmed Zaki, Shico, Hesham Maged, and Ahmed Fahmy.

 

Pepsi African Cup

Pepsi collaborated with Chipsy and launched one of the coolest campaigns. The campaign is very popular and up until today, some people still listen to its jingle. The brand has successfully grabbed the attention of its target audience and also topped other brands with this campaign.

 

Pepsi and Mo Salah

Mo Salah has become one of the essential collaborations to Pepsi as he always collaborates with the brand and appears in almost every advert.

This advert has made a huge buzz all over social media and almost everyone was almost talking about how beautiful it is

 

Pepsi and Amr Diab

Who remembers this very old advert?

Just like Mo Salah and Messi, Pepsi Egypt constantly collaborates with Amr Diab to release the song of the summer. Almost every summer we have a new Amr Diab song.

This advert will take you back to your childhood when you watched it on TV.

 

Share with us your favorite Pepsi campaign from this list and also out.




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ByShadwa Hamza
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A senior content creator and writer who's passionate about marketing and hopes to leave an impact through her writings.
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