Neuro-Marketing

Communications

Michael MarshallOctober 15, 2015

The New Technology and Knowledge of Neuro-Marketing for Growing the Business

Businesses are starting to utilize more ‘neuro-marketing’ the new leading edge approach and the new frontier for ‘growing the business’.…
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Brand Management

Hisham DarwishOctober 20, 2013

Neuro-Marketing: Saying is Doing / Behaving?

A new field of marketing research that studies consumers’ sensorimotor, cognitive, and effective response to marketing stimuli known as NeuroMarketing. Companies such as Google, CBS, and Frito-Lay amongst others…
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