nation branding
- CAMPAIGNS
People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks
Last week, the Ministry of Tourism of Egypt and international travel brand and agency Beautiful Destinations launched the country’s newest…
Read More » - Public Relations
The Grand Egyptian Museum and The Awakening Minds
As a person who swears by nation branding as an indispensable element for any country to move forward and the…
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Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations
As the year’s ending ceremonies begin, and people start to prepare for the up-coming year, resolutions for the new year…
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How is Egypt’s Current Image?
The country continues to push through as a fresh batch of news hits the airwaves, both good and bad. Egypt’s…
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Jack Nickolson thinks you are corrupt! What do you say now?
In one of his movies, Jack Nickolson, or the character he plays wholeheartedly admits that to do business in Egypt…
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