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Summer is always the perfect time for new campaigns, especially jingle-based ones, as they tend to go viral, and it is very common for brands to always have a summer campaign. Most brands especially telecom ones release new adverts in summer and this summer a certain telecom brand surprised us with one of the most vibrant and cheerful songs ever.
Telecom Egypt (WE) launched its summer campaign a month ago and it received huge positive feedback and a huge number of views.
Let’s dig deeper into We’s new summer campaign.
WE Preparing For Summer: Starting With A Teaser Reel
Every great campaign starts with a teaser, and that’s what Telecom Egypt did.
On the 11th of July, WE released a teaser of the new summer campaign and we could only listen to a very oriental beat and the brand stating that this summer will be epic.
The teaser prepared us for some summer vibes with having a yacht in the sea. So, we couldn’t wait any longer to see the whole campaign and listen to the new summer jam.
On the 12th of July, everything was revealed and we finally knew what the brand was preparing for
WE Releasing Its Summer Jam
On the 12th of July, WE revealed its brand new summer campaign and we can honestly say it is very cheerful.
The brand gave us a new summer jam that we all can vibe to and the collaborations were a big surprise to us as We knew exactly how to pick its guests.
Using the endorsement advertisement appeal, WE collaborated with 4 of the biggest stars in Egypt right now. The brand collaborated with the actor Adam Al-Sharkawy, the actress Aya Samaha, and Aiesha ben Ahmed, and the biggest surprise was having the superstar Bahaa Sultan who gave us an amazing summer song that will probably be played everywhere.
The campaign promotes the new summer offer by WE, which gives the users the opportunity to win 1 million EGP cash.
Reaching The Target Audience And Delivering The Perfect Summer Vibes
For a summer campaign, WE has made a very good choice by collaborating with these celebrities.
First of all, the choice of Bahaa Sultan is a very smart one as he is one of the most famous and loved singers and recently he has been releasing songs that go viral in a blink of an eye; ever since he came back to the industry, he has been achieving an ongoing success, and the fact that he doesn’t appear in adverts much, makes his collaboration with WE more special.
As for the choice of the actor and 2 actresses, it perfectly represents the youth and how the young generation has fun during the summer and also They have been the talk of everyone this Ramadan and the one before for their performances.
Also, choosing the locations of the advert delivers accurate summer vibes since summer is always about vacation, traveling, and having fun. Once you watch the advert, you’ll feel like you want to grab your suitcase and go to the beach.
Millions Of Views And Still Counting
The advert has gained a huge number of views on both Facebook and YouTube.
On Facebook, the advert has 39 million views, 71K reacts, 4.4K comments, and 2.1K shares, while on YouTube, the advert has 15 million views. This makes the advert in total has over 50 million views.
So far, WE’s campaign is the best for this summer and we definitely loved the vibes the advert sends out.
