Ramadan 2021

Ramadan 2021: Meryam Faris Once Again Facing Criticism For Appearing in Zahra’s Advert

It’s only the third day of Ramadan and controversy has already started. We can all agree that this year, Ramadan’s adverts are way ahead of last year’s, but it seems that there will always be adverts that start controversy.

We noticed that last year’s brands that messed up, avoided their previous mistakes and played it safe, but another brand wasn’t cautious enough.

Today we’re talking about Memaar Al-Mosrshedy’s Advert and the artists in it. One of those artists triggered people’s anger and they poured it all on social media. You probably guessed the artist right; it’s the singer Meryam Faris

 

 

Meryam Fairs and Asser Yassin Sing Together

On the first day of Ramadan, we have seen the very first collaboration between the actor Asser Yassin and the singer Meryam Faris.

This is not just the first collaboration; it’s actually the first appearance for Meryam on the Egyptian screen since 2019. The new advert is promoting Memaar Al-Morshedy’s Zahra, North Coast through a song by Meryam Faris and Asser Yassin called ‘Good Vibes’ or ‘Hala Helwa’

We can frankly say that the advert overall is fun, the song is catchy, and the scenery is breathtaking.  Since Asser Yassin is loved by many people, he added a special flavor to the advert; this was obvious when some people expressed their admiration for his appearance.

People only loved Asser Yassin’s appearance, but when Meryam Faris appeared, some people –including celebrities- got furious.

 

The Reason for The Backlash

People loved the advert, they just didn’t love Meryam Faris being in it.

Back in 2019, Faris had made a strange statement when she was at a conference. When someone asked her about not having concerts in Egypt, she said that she became too much for Egyptians as her high wage can’t be afforded by Egypt nor Egyptians.

It was the moment when all Egyptians started criticizing her and expressed their anger towards what she said. Her words caused a major backfire.

Later, she posted on her Instagram account a written apology trying to explain that it’s a misunderstanding and that she can never be too much for Egypt.

 

People Expressing Two Different Opinions

Even though, she apologized, some people didn’t forgive her.

As we mentioned previously, people expressed their anger on many social media platforms. Most of them agreed on one thing, “Why is she back?”

Most people commented asking why she’s here making adverts since she previously stated she’s too much for Egypt.

While there were angry comments, there were nice ones. Some people actually said that Egypt misses her and they were welcoming her back to Egypt.

 

Meanwhile, Faris ignored all the attacking comments and expressed her joy and happiness to be part of the advert and to be in Egypt again.

 

Could This Harm The Brand

Having someone who said their wage is too high for Egypt in an Egyptian advert, could hard the brand?

While people didn’t like Meryam’s being back in Egypt, some people blamed the brand itself. Some people expressed their opinions that the one to blame is the brand since it is the one that brought her back.

If the brand had chosen someone else, the advert was probably going to be loved by the majority of people but choosing someone who thinks they’re too much for Egyptians was a wrong choice. As a brand, you want to gain people’s admiration and grab their attention; the brand succeeded in doing that in the first part of the advert but then it all turned upside down.

When you pick someone to represent your campaign, pick someone who’s loved.

 

To conclude this, share with us your opinion, were you bothered by Meryam Faris’s appearance? And do you think this could affect the brand?

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