Events and Awards

(HSMAI) Hosts The 2016 Digital Marketing Strategy Conference

The Hospitality Sales & Marketing Association (HSMAI) presents the 2016 HSMAI Digital Marketing Strategy Conference on February 17, at the New York Marriott Marquis.

The Hospitality Sales & Marketing Association (HSMAI) presents the 2016 HSMAI Digital Marketing Strategy Conference on February 17, at the New York Marriott Marquis. The industry’s premier digital marketing event convenes key stakeholders to address the most critical trends affecting digital marketing in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement. HSMAI’s 2016 Digital Marketing Strategy Conference is held the day after the HSMAI Adrian Awards Gala.

“With changing consumer channels, the evolving expectation of personalization, and the explosion of digital sources of information, hotel marketing leaders are facing unprecedented pressures today,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “This conference is where you can connect with the right people and engage in meaningful, thought-provoking conversations about the most important strategic issues facing hotel marketers today.”

With the right strategies, digital marketing also presents an unprecedented opportunity for this industry. This conference will provide practical information and insights that you can use to navigate the crossroads of personalization, attribution, and distribution to drive revenue and profit.

An overview of presentations include:

  •     Navigating the Era of Disruption

For hoteliers, this means accepting that control is an old-fashioned approach and that value will be determined by insight and flexibility.

  •     Lessons Learned & Looking Forward: Insights from HSMAI Adrian Award Winners

Conference attendees will hear first-hand the lessons learned from Adrian Award Platinum winners on a variety of digital initiatives.

  •      2020 Lightening Round: Peer-to-Peer Case Studies and Insights

Engage with subject-matter experts and your peers to understand what digital marketing strategies are working, and in what ways, during this series of short presentations.

This panel of Chief Marketing Officers and Chief Digital Officers will bring their diverse perspectives to bear on today’s marketing landscape, what the future holds for digital marketing in hotels, and other important issues affecting the practice today.

View the full agenda for additional information and to register for the event. Media passes are available by contacting Shawn Taylor Zelman at szelman(at)jhsmai(dot)org.

HSMAI’s conference partners:

Platinum: Adobe, Leonardo
Silver: Adara, HeBS Digital, Infor, Microsoft, Milestone, Seekda, TravelClick
Bronze: Cendyn/ONE, DerbySoft, Digital Alchemy, Expedia Media Solutions,, Google, GSB Law, Navis, Neustar, Spring Engage, You Visit, Ve Interactive
Media: Hotels News Now


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

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