Author: Christine Salzmann

Will Football take over Ramadan again in 2019?

It isn’t hard to notice that last year’s Ramadan season moved further away from the traditional focus and themes to lean heavily on our long-awaited return to the international football stage. While many celebrities took stage on many of the holy month’s ads, as per usual, the national team upstaged many in terms of broad usage. Vodafone’s original Ramadan musical ad even played on this notion, st...