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Latest Articles

Brands Going From Product Placement to Cinematic Elements

By Yousr Ezz

April 2, 2026

Brand Management

The Imitation/Innovation Game: The Fine Line Between Originality and Adaptation in Branding

By Yousr Ezz

September 14, 2025

Micro Community Creation: Through The Lens of 30 North and 1980

By Yousr Ezz

September 11, 2025

Brand Management

Timing, Authority, and Market Fit in Brand Positioning

By Yousr Ezz

August 28, 2025

Entrepreneurship

Never Too Late to Win: Entrepreneurs Who Started After 40 and Made History

By Yousr Ezz

July 29, 2025

Digital Marketing

Marketing Made Simple: Is Less Really More?

By Yousr Ezz

July 15, 2025

Sell Less, Tell More: Why Storytelling Wins in Today’s Market

By Yousr Ezz

July 3, 2025

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Digital Marketing

The “Swift” Journey: How Taylor Swift is Always Three Steps Ahead of The Market

By Yousr Ezz

June 24, 2025

Digital Marketing

The Raw Reel Effect: How Oversharing Births Success

By Yousr Ezz

June 23, 2025

Entrepreneurship

Egypt’s Entrepreneur Awards 2024: Honoring the Rising Entrepreneurs Shaping the Future

By Chris Ayman

September 23, 2024

Events and Awards

Eco-Innovation: Egyptian Team’s Eco Classroom Wins Prestigious 2023 Holcim Award

By Chris Ayman

January 9, 2024

Digital Marketing

Year in Search 2023: What Did Egyptian’s Googled This Year?

By Chris Ayman

December 11, 2023

Engagement Strategy

Why marketers should stop focusing on influencers and start storytelling?

By Think Marketing

February 26, 2023

Al Zind’s Guide to Ruining Your Reputation in 3 Seconds

Al Zind’s Guide to Ruining Your Reputation in 3 Seconds

By Think Marketing

March 14, 2016