5 types of people you’ll meet online by Mobinil

The internet has become the place where we all tend to express ourselves and share with the world almost everything. So much that we tend to tolerate things online that we wouldn’t tolerate in real life.

This insight is what triggered the idea that some things belong online, and Mobinil’s new offers help keep them where they belong. By profiling common behaviors of online users, so Mobinil created culturally relevant ads that highlight the online stereotypes that we all have on our friend list.



Lyrics Addict//

Chatterbox //

Drama Queen//


Umar Achraf

Former Member of McCann's Global Inspiration Circle and an award-winning social media expert who is responsible for the ongoing management and growth of the brands' online presence. Collaborating with cross-functional teams to develop social communications plans.