Omar Amin

Stemming from a need to monetize his passion for rhetoric and writing, Omar Amin is on a journey to find the perfect balance between data and gut feelings in the chaotic world of marketing.
5 Articles

Nike’s Footballverse 2022 World Cup Ad is a Masterclass in Marketing

Nike FC has released its latest ad for the 2022 FIFA World…

Omar Amin By Omar Amin

Interview: The Big C Vote Invites Customers to Help Create Their Shopping Mall Experience

How do you ensure your shopping malls meet your customers' expectations? Just…

Omar Amin By Omar Amin

From the Innovation Diagram to Creative Strategy: 5 Key Takeaways From C—S’s First Annual Festival

The Creative Industry Summit's Annual Festival 2022—under the theme "Let's Talk Creative…

Omar Amin By Omar Amin

Banque Misr Case Study: Six Years of The Most Inspirational Ramadan Campaigns

For six Ramadans in a row, Banque Misr‘s campaigns—some of which won prestigious awards—were…

Omar Amin By Omar Amin