CIB’s Swype Card Case Study: Multi-Generational Marketing with a ’90s Flavor
As CIB celebrates its remarkable 50-year anniversary milestone, the bank continues to…
Unlocking Egypt’s SME Potential with CIB Business Banking
As the largest economy in North Africa, Egypt has experienced tremendous growth…
CIB dabbling: Targeting Gen Z with new youthful campaign
We have always had a tumultuous and complicated relationship with banks, many…