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“DM for Price”: Can It Kill Your Business? Or Can It Make It Flourish?
Facebook and Instagram recently became the perfect place for small businesses and online shopping. You probably have come across many…
Read More » - News & Trends
A New Edition from RISEUP 2020 from Home Coming Your Laptop Screen
Through this recent event of having a pandemic threatening people’s lives, we learned how to survive and our creativity enabled…
Read More » - Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
Read More » - Brand Management
Instagram Reveals New Logo
[dropcap style=”2″ color=”#f50a0a” text=”D”]esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I”…
Read More » - Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
Read More » - Branding
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
Read More » - Brand Management
Getting your marketing priorities straight while embracing the inevitable change
All over the world marketers face numerous critical challenges in their quest to connect with consumers and business buyers. But…
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