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Top 5 Most-Watched Ads in MENA – November 2013

November we are seeing the Louis Vuitton L’Invitation Au Voyage” take the top spot in the leaderboard.  The epic production with high entertainment value continues to demonstrate the power of celebrity and high production value in generating viral shares and user engagement on YouTube.  Google India’s “Reunion” spot in 3rd place showcases the universality of a core consumer insight that is at once highly local to India and Pakistan, yet also relevant to users across the world.  And finally, in 5th place, is a new entry for Mobinil featuring Amr Diab that despite only being on YouTube for 7 days in November has already become one of the most popular spots of the month.

The Results:

Brand/Country: LOUISVUITTON (Global)
Creative Agency: Louis Vuitton In-house
Viewership: 33,606,623


Brand/Country: Kia (MENA)
Creative Agency: N/A
Viewership: 1,232,391


Brand/Country: Google India (India)
Creative Agency: Ogilvy India
Viewership: 10,598,115


Brand/Country: (Egypt)
Creative Agency: Souq – In house production
Viewership: 260,978


Brand/Country: Mobinil (Egypt)
Creative Agency: Synergy
Viewership: 1,369,040

The YouTube Ads Leaderboard charts the ads people chose to watch this year (determined quantitatively via paid-to-organic view ratio and audience retention), not necessarily the “most watched” ads on YT. As such, these ads won’t be the ones with the highest view counts, but those that engaged their audience by using savvy promotion to ignite organic pass-along

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