YouTube Ads Leaderboard – June 2014

With the highly anticipated 2014 FIFA World Cup finally here, the spirit of the occasion is reflected in this month’s YouTube Leaderboard.  In celebration of The World Cup, Mobily launched the campaign “المشاركة الخامسة” which is a series of episodes starring Yousef, a Saudi Arabian comedian, who conducts spontaneous interviews in the streets of Brazil. Consistent with the overarching theme of football, Nike Football shared “The Last Game”, which is an animated story-format spot highlighting the benefits of safe football as opposed to the harms of risky football. The spot features avatars of Cristiano Ronaldo, Wayne Rooney, Neymar Júnior and more. The Beats by Dre spot titled “The Game Before the Game” also witnessed success and virality. The spot brings to light the behind-the-scenes preparation that takes place prior to a football game. Sprite released a humorous spot under their ongoing campaign “أنا كدة” or “Be true to who you are”. The spot acts as a reminder for adolescents to be themselves regardless of societal pressures to conform. The final slot for this month’s Leaderboard is Samsung’s “#Galaxy11: The Match” ad featuring Cristiano Ronaldo and Lionel Messi who join forces in an effort to defeat an alien race in a football match to save the planet.

The Results:

المشاركة_الخامسة 3: تعرف السعودية ؟
Brand/Country: Mobily, KSA
Creative Agency: LOWE MENA
Viewership: 3,319,814

Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
Brand/Country: Nike Football
Creative Agency: Wieden + Kennedy
Viewership: 62,225,244

Beats by Dre | The Game Before The Game
Brand/Country: Beats by Dre
Creative Agency:R/GA
Viewership: 22,085,177

Sprite- Her Profile Pic
Brand/Country: Sprite Egypt
Creative Agency: FP7/CA
Viewership: 497,914

#GALAXY11: The Match Part 1
Brand/Country: Samsung Mobile
Creative Agency: Cheil Worldwide
Viewership: 11,300,918

The YouTube Ads Leaderboard charts the ads people chose to watch this year (determined quantitatively via paid-to-organic view ratio and audience retention), not necessarily the “most watched” ads on YT. As such, these ads won’t be the ones with the highest view counts, but those that engaged their audience by using savvy promotion to ignite organic pass-along

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