#SpeakUp – PSA to End Violence Against Women – Domestic Violence
UN Women’s Egypt Country Office, in collaboration with the National Council for Women, has produced a campaign on Ending Violence Against Women called “Mateskotoosh” (‘Speak Up’), which addresses domestic violence . Part two of the campaign highlights the need for everybody to come together to end violence against women (VAW). There is growing recognition for VAW as a serious, yet preventable problem, given the right community commitment to it. In particular, domestic violence and sexual harassment are the two crucial forms of VAW that require people’s actions to stop. Referencing that the “Mateskotoosh” campaign is an attempt to mobilize society to take a stand against VAW, we are doing so collectively by supporting a culture of ‘Mateskotoosh’ (speaking up) and addressing the problem.
The campaign was made possible with the generous support from the Government of Japan, USAID and UNDP and executed by Fortune Promoseven Cairo Agency
Client: UN Women
Brand: Violence Against Women
Agency: FP7/CAI
Executive Creative Director: Ahmed Hafez
Associate Creative Director: Marwan Younis
Art Director: Mariam Ibrahim
Senior Copywriter: Sandra Riad
Senior Copywriter: AbdulRahman Abu-Zeid
Graphic Designer: Reem Hashem
Head of Production: Heba Radwan
Post-production Supervisor: Mahmoud Enayet
TV Producer: Ashraf Hosafy
TV Producer: Inas Nagy
Account Director: Marize Sami
Senior Account Executive: Ola ElAdly
Planning Manager: Mostafa ElDabbagh
Production House: Lucan South Africa
Lucan Director: Andrew McNally
Lucan Creative Director & SFX Supervisor (Animation & Production): Wian Van Bergen
Lucan Offline Editor & Technical Manager: Grant Birch
Lucan Producer (Production & Post-Production): Werner Uys
Lucan Online Editor: Stuart Wilson
Lucan Composing & Sound Design: Matthew Dickinson
Post Production: Azman
Compositor: Omar Naguib
Sound Studio: Frequency
Sound Designer: Islam Haseeb
Female VO: Faten Wasel
