Almost one third of the people on the Internet are on YouTube – more than 1 billion users- with average viewing session of 40 minutes, so it is no wonder that the 20th Annual Webby Award has partnered with YouTube for yet another year to recognize and celebrate the best digital ads of 2016, voted by you!
Users of the Internet have 6 categories and each category contains 5 nominated digital ads to vote from, these categories are; #TheYouTubeAd That Takes A Stand, That Puts Stars In Your Eyes, That Is Your Guilty Pleasure, That Goes Straight To The Heart, That Knows No Limits, That Says It In Six.
The most awaited winners are:
https://www.youtube.com/watch?v=hVEBJxS2J_Y
That Takes A Stand; AT & T for “The Unseen | It Can Wait”. The wake-up call, the disturbingly emotional, wake-up call for everyone that uses their phone while driving.
https://www.youtube.com/watch?v=_qCks6ebtgo
That Puts Stars In Your Eyes; Warning: Don’t Download Best Fiends, the celebrity studded advert, a creative approach to promote a mobile game app in reverse psychology, humors ad.
That Is Your Guilty Pleasure; Dear Kitten: Beginnings Presented by Buzzfeed and Friskies. A funny, wise older cat mentoring and reflecting on his upbringing to his kitten. Cutest guilty pleasure ever.
https://www.youtube.com/watch?v=nApTGkLd2hs
That Goes Straight To The Heart; Budweiser | Chicago Cubs 2016 World Series Champions |Harry Caray’s Last Call bringing back the iconic, legend of Baseball announcers of all time. Budweiser created an incredibly emotional ad with Harray Caray’s last words “Someday the Chicago Cubs are going to be in the World Series” and the day finally came!
That Knows No Limits; #Pokemon20: Pokémon Super Bowl Commercial. Impossible is not in this category’s dictionary, Pokemon released an ad to celebrate their 20th anniversary, just in time of the SuperBowl, they released a powerful ad encouraging to “Train on” to get better and that everyone can “Do it” (Even you can Catch Them All)
https://www.youtube.com/watch?v=znGQlB_e9KA
That Says It In Six; Old Spice | Sweat | #smellegendary the funny 5 second ad of Old spice just says it all.
About Webby Awards 2016:
THE WEBBY AWARDS IS THE LEADING INTERNATIONAL AWARD HONORING EXCELLENCE ON THE INTERNET.
Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body. The Academy is comprised of Executive Members—leading Web experts, business figures, luminaries, visionaries and creative celebrities—and Associate Members who are former Webby Winners, Nominees and other Internet professionals.
There are two awards in each category The Webby Award and The Webby People’s Voice Award, Members of the International Academy of Digital Arts and Sciences (IADAS) select the Nominees for both awards in each category, as well as the Winners of The Webby Awards. In the spirit of the open Web, The Webby People’s Voice is awarded by the voting public. Each year, The Webby People’s Voice Awards garners millions of votes from all over the world.
Source; Webby Awards website