By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: Watch Vodafone New Zealand’s Ultimate 4G. Network Test
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.

Watch Vodafone New Zealand’s Ultimate 4G. Network Test

Think Marketing
By Think Marketing Published July 24, 2016 Campaigns
Share
2 Min Read
SHARE

Vodafone, via agency FCB New Zealand, has pulled off one of its most innovative marketing activation yet with a high octane stunt featuring kiwi drift car sensation, Mad Mike Whiddett, and the company’s own Director of 4G Network, Tony Baird.

Mad Mike successfully completed the drift course with his windows completely blacked out, his only vision coming through four tablets fixed to the inside of his windscreen.

Vodafone Head of Brand and Insights Lou Kuegler said the 4G Redline experiment set out to demonstrate the reliability of the Vodafone 4G network in an innovative, dramatic and authentic way.

Watch kiwi drift sensation Mad Mike Whiddett demonstrate the reliability of 4G network in a high octane experiment at Leadfoot track in Hahei.

- Advertisement -

Ready for the ultimate network test? Watch the video BELOW!!!

CB Asia Pacific Executive Creative Director James Mok said the agency wanted to show the reliability of Vodafone’s 4G network in an interesting way as a mobile network is not easily tangible for the public.

“This was an incredible collaborative effort by the Vodafone marketing, network and device teams, Curious Films, Mad Mike and his team, and FCB,” says Mok.

Mad Mike said the #4GRedline stunt was the most extreme and challenging of his career, “It was a little risky that’s for sure and this was without a doubt the biggest challenge I’ve ever had behind the wheel.”

Credits:

Creative Agency: FCB New Zealand
Regional Executive Creative Director: James Mok
Managing Director: Fleur Head
Senior Art Directors: Freddie Coltart and Leisa Wall
Senior Copywriters: Matt Williams and Peter Vegas
Creative Services Director: Jenni Doubleday
Senior Designer: Nick McFarlane
Senior Finished Artist: Anton Mason
Head of Content: Pip Mayne
Senior Content Producer: Sonali de Silva
Group Account Director: Karla Fisher
Account Director: Dave Munn
Senior Account Manager: Annabelle Reynolds
GM – Business Innovation & Strategy: Murray Streets
Senior Strategist: Hilary Dobson
Lead Editor: Andy Deere
Assistant Editor: Blair Walker
Editor ‘Behind The Scenes’: Corban Koschak
Photography / ‘Behind The Scenes’: Michael Braid
Head of PR / Activation / Social: Angela Spain
PR Senior Account Director: Joanna James
Brand Engagement Director: Ele Quigan
Social Media Campaign Manager: Lena Aziz

Media Agency: Y&R Media
Group Business Director: Kelly Badland
Senior Digital Planner: Lisa Clapperton

Production Company: Curious Films
Production Company Exec Producer: Matt Noonan
Production Company Director: Daniel Max
Production Company Shoot Producer: Briar Pacey
DoP: Andy Deere
Stunt Co-ordinator: Stu Thorp
Safety: Willy Heatley

Lead Colourist: Peter Richie
Colourist ‘Behind The Scenes’: Blair Walker

Sound Studio: The Coopers
Studio Producer: Penny Cooper
Sound Engineer: Jon Cooper

Client: Vodafone
Consumer Director: Matt Williams
Head of Brand and Insights: Lou Kuegler
Manager Brand and Communications: Nileema Allerston
Brand and Communications Specialist: Michelle Lumsden
Head of PR: Andrea Brady
External Comms Manager: Elissa Downey




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

Forget the Title—Lead With Heart: The True Meaning of Inclusive Leadership
3 Min Read
Recovery Marketing: How Your Brands Bounce Back Stronger After a Crisis
4 Min Read
Driving Digital Growth in MENAT: A Reflection on the Stanford GSB Case Study, “Aleph: A Collaborative Advantage”
2 Min Read
Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation
2 Min Read
Push vs. Pull Marketing: Are You Making Noise or Creating Magnetism?
3 Min Read

Featured Stories >

confusion concept
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
3 Min Read
eSIM Launches in Egypt: Say Hello to Seamless Connectivity
2 Min Read
Cooking Up Dreams: The Million Pound Menu Wave in Egypt
2 Min Read
Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation
3 Min Read
Big Chips & Yasmine Abdel Aziz’s Campaign Takes a Bite Out of the Competition
3 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?