Vodafone, via agency FCB New Zealand, has pulled off one of its most innovative marketing activation yet with a high octane stunt featuring kiwi drift car sensation, Mad Mike Whiddett, and the company’s own Director of 4G Network, Tony Baird.
Mad Mike successfully completed the drift course with his windows completely blacked out, his only vision coming through four tablets fixed to the inside of his windscreen.
Vodafone Head of Brand and Insights Lou Kuegler said the 4G Redline experiment set out to demonstrate the reliability of the Vodafone 4G network in an innovative, dramatic and authentic way.
Watch kiwi drift sensation Mad Mike Whiddett demonstrate the reliability of 4G network in a high octane experiment at Leadfoot track in Hahei.
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CB Asia Pacific Executive Creative Director James Mok said the agency wanted to show the reliability of Vodafone’s 4G network in an interesting way as a mobile network is not easily tangible for the public.
“This was an incredible collaborative effort by the Vodafone marketing, network and device teams, Curious Films, Mad Mike and his team, and FCB,” says Mok.
Mad Mike said the #4GRedline stunt was the most extreme and challenging of his career, “It was a little risky that’s for sure and this was without a doubt the biggest challenge I’ve ever had behind the wheel.”
Creative Agency: FCB New Zealand
Regional Executive Creative Director: James Mok
Managing Director: Fleur Head
Senior Art Directors: Freddie Coltart and Leisa Wall
Senior Copywriters: Matt Williams and Peter Vegas
Creative Services Director: Jenni Doubleday
Senior Designer: Nick McFarlane
Senior Finished Artist: Anton Mason
Head of Content: Pip Mayne
Senior Content Producer: Sonali de Silva
Group Account Director: Karla Fisher
Account Director: Dave Munn
Senior Account Manager: Annabelle Reynolds
GM – Business Innovation & Strategy: Murray Streets
Senior Strategist: Hilary Dobson
Lead Editor: Andy Deere
Assistant Editor: Blair Walker
Editor ‘Behind The Scenes’: Corban Koschak
Photography / ‘Behind The Scenes’: Michael Braid
Head of PR / Activation / Social: Angela Spain
PR Senior Account Director: Joanna James
Brand Engagement Director: Ele Quigan
Social Media Campaign Manager: Lena Aziz
Media Agency: Y&R Media
Group Business Director: Kelly Badland
Senior Digital Planner: Lisa Clapperton
Production Company: Curious Films
Production Company Exec Producer: Matt Noonan
Production Company Director: Daniel Max
Production Company Shoot Producer: Briar Pacey
DoP: Andy Deere
Stunt Co-ordinator: Stu Thorp
Safety: Willy Heatley
Lead Colourist: Peter Richie
Colourist ‘Behind The Scenes’: Blair Walker
Sound Studio: The Coopers
Studio Producer: Penny Cooper
Sound Engineer: Jon Cooper
Consumer Director: Matt Williams
Head of Brand and Insights: Lou Kuegler
Manager Brand and Communications: Nileema Allerston
Brand and Communications Specialist: Michelle Lumsden
Head of PR: Andrea Brady
External Comms Manager: Elissa Downey